Category Archives: Digital Marketing

digital marketing christmas strategy

Digital Marketing Tips for Christmas 2020

Christmas will be a little bit different this year, which means your Digital Marketing will need to be adjusted accordingly. An increase in online sales, social media engagement and virtual customer service are all things to look out for this year when revising your digital marketing plan. Here are our top 5 tips for helping your business flourish online this festive season.

 

      1. Start your Campaign Today

The sooner you start your digital marketing campaign – the better. Everyone is in need of something to look forward to at the moment, so let’s look forward to Christmas! People may have mixed feelings about Christmas lights at the end of October, or Santa Claus Gifs been plastered on your social media. But this year, the festive season will be a warm welcome to those in need of some holiday cheer. People will be buying sooner this year as most of us have more time on our hands, and there may be delays in delivery times. It is important for SMEs to keep up with the holiday digital marketing campaigns of larger conglomerates – and starting the campaign early is crucial to competing.

 

      2. Embrace Social Media Marketing

 

It is so important for businesses, now more than ever, to embrace social media as an essential marketing tool and to utilise it to the best of their ability. People are spending more time on their phones, using new platforms such as Tik Tok and engaging much more with brands via their social platforms. Perhaps a 12 Days of Christmas social media campaign would help to get your followers in the festive spirit? Or a video campaign with a Christmas theme? Whichever idea you decide to go with, make it engaging, relevant and uplifting. Whether you’re using social media to pay for ads, collaborate with influencers or to improve the status of your own social accounts, make sure to stay active and have a plan in place. Begin your social media campaign today to be ready for Christmas.

digital marketing christmas 2020 tips

 

        3. Online Shopping – Adjust Your Website Accordingly

 

Online shopping has skyrocketed since the pandemic began, which means that online Christmas shopping will be more popular than ever before. Consumers are becoming increasingly conscious of supporting their local businesses and reports have shown that customers are happy to support local businesses who sell online. This means that you need to make sure your website is fully accessible to online shoppers, as if they experience any issues along the way, they may turn elsewhere. This is where your bailout rate is important – check where along the online purchasing process your customers are dropping out and this can help to improve your strategy and optimise your website. This is also an opportunity for businesses who currently do not sell online to branch into the world of ecommerce or offer a click and collect option – which is becoming increasingly popular with both small and large businesses. Contact Evolution Digital if you are interested in turning your website into ecommerce.

xmas digital marketing strategy

 

      4. Christmas Competitions

 

Competitions are a great way of increasing your social engagement all year round – especially around the holidays. Giveaways can be great for businesses who were particularly affected by the pandemic such as hotels and restaurants. For hotels – offer a weekend away for two. For restaurants – offer vouchers (possibly with long expiration dates due to Covid). Giveaways can be great for retail businesses too. Perhaps give away a necklace to promote a new range of jewellery, or a hamper of Christmas sweets are treats. Whatever you decide to put up for grabs, make sure you conduct the competition in a way that will increase your social media engagement. For example, asking consumers to like, share and comment on an Instagram post in order to participate will increase the amount of exposure your brand is getting and will also improve your SEO ranking. Good quality social media competitions can often go viral, which exposes your brand to many more potential consumers – so make sure to give back to your customers this Christmas with an exciting competition!

 

christmas digital marketing strategy

 

      5. Improve Your Virtual Customer Service

 

While we may not be communicating with clients and customers the way we usually would at the moment, it is still important to offer as much customer support as we can online. Responding to emails, tweets and direct messages is crucial in maintaining good customer service, especially around Christmastime when shoppers can be busy and stressed-out. Answering customer queries promptly and effectively can be done with ease by using social media platforms such as Facebook, Twitter and Instagram. Other functions such as chatbots or automatic responders on Facebook can be extremely useful to businesses who may not have the capacity to be dealing with a large number of customer queries. Whichever platform you use to communicate with, be sure to be polite and helpful as word gets around quickly about businesses that go the extra mile for their customers!

Christmas 2020 will be different. But don’t let that hinder your success when it comes to marketing your brand. Adjust your strategy, think positively and work with an open mind. With the right approach, anything can be achieved. If you are interested in moving your business online, get in touch with Evolution Digital today.

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tik tok marketing strategy

The Tik Tok Marketing Strategy Your Business Needs

Tik Tok danced, transitioned and lip-synced its way into our lives at the start of 2020. Initially, it just seemed like a place for Gen Z to post their dance moves and new makeup looks, but that changed very quickly. Tik Tok is now the new social media platform that your business needs to integrate into it’s Digital Marketing Strategy.

Tik Tok supports a video format of 15 to 60 seconds and has proved extremely popular due to its ease of use, creativity, fast attention-grabbing content and personalised algorithm. 

As with any social media platform, it’s important to have a marketing strategy and vision for Tik Tok. We’ve broken down our top tips on creating a Tik Tok marketing strategy to help you promote your business online and reach a whole new audience in a unique way.

1.Find Your Niche

tik tok digital marketing strategy

In order to build a following and interest in your business, you will need to have a consistent theme or topic to your tik tok content. This can come in the form of talking about a specific topic related to your business, sharing stories about your business or showcasing your products in use. To decide on your niche, research what content fits best with your businesses’ image, what content you feel you can consistently and comfortably make and what will capture your audience’s attention. Unlike other marketing channels, Tik Tok is less ‘salesy’ and more attention-grabbing and interactive. You have less than 60 seconds to impress viewers, so make it count! Once you have decided on your niche, review the feedback you’re getting on your posts in order to guide your future Tik Tok content.

 

2. Keep An Eye on Trends

tik tok marketing

Trends are huge on Tik Tok. Each week a new song, dance or challenge becomes the must-do video. You’ll know if something is trending if you’re seeing a lot of it on your “For You” page or by looking at the number of people who used a hashtag specific to the trend on the discovery page. Incorporating these trends into your Tik Tok content will require creativity. It will also be important to consider if the trend can benefit your content and if it fits with your niche. For example, an outfit transition trend would be suited to a clothing store but probably not suited to a food business.

 

3. Creativity Content

@keilidhmuaGot to do this with my own palette 🥺 The Secret Treasure collection is now live! @kashbeauty ##makeup ##10secondsvs♬ Put Your Records On – Ritt Momney

If it isn’t already apparent, creativity is a vital skill to have when curating your Tik Tok strategy. You only have 15-60 seconds to impress your audience and with over 800 million Tik Tok users worldwide, you have to stand out from the crowd! The type of content that needs to be produced for Tik Tok will likely be quite different to what you’re already pushing out on the likes of Facebook and Instagram. Instead of just videoing your product range think about your target audience and the type of content they’re currently consuming on Tik Tok. For example, if you’re a beauty brand which has just launched a new eyeshadow palette, how best can you portray the numerous looks which can be created using the palette in less than 60 seconds to your viewers? A montage of carefully executed transitions of various eye makeup looks will be far more creative than simply showing the palette with a list of what users can create. The creative possibilities are endless on Tik Tok, it just requires some thought and time.

 

4. Advertise on Tik Tok

Similar to the more well-known social media platforms, Tik Tok is moving towards a monetised business model where brands can pay to have their advertisements shown. Below are some examples of the types of Tik Tok Advertisements available. 

Infeed native content: This type of advertising is similar to Instagram or Snapchat story ads and play between user content. They can be up to 15 seconds long and support multiple features such as website clicks or app downloads. However, users can choose to scroll past these.

Sponsored hashtag challenges: Hashtags are important on Tik Tok. When there’s a new trend or challenge on the Discover page users can see it and join. Your business can sponsor a hashtag challenge and use a custom banner across the Discover page. When users tap on this they’re taken to videos from your business explaining and showing the challenge all while promoting your brand. Eg.

@tadhgflemingIT’S STAYCATION TIME in IRELAND☘️ Use the ##MakeABreakForItChallenge and let’s see what you bring 🧳 😂🤣 @discoverireland.ie ##discoverireland ##ad♬ VicoRoadbyTheScratch_DiscoverIreland.ie – Discover Ireland

Brand takeovers: These types of ads appear upon opening the app and present a full-screen video to your targeted audience. This type of advertising is one of the best options for mass awareness and driving direct sales.

Branded lenses: Similar to the Snapchat branded lenses. These are filters and effects which users can add to their videos featuring your brand.

 

The type of advertising you choose to use on Tik Tok will depend on your budget and objectives but with Tik Tok featuring more and more advertising as time goes on it will likely become more affordable and mainstream to advertise here.

 

5. Tik Tok Influencer Marketing

@charlidamelioshop morphe2 phase 2 online and in stores now! use code ‘charli’ online for 10% off of some of my favs 💕 @morpheofficial ##morphe2xcharlidixie ##morphe

♬ Space Cadet – Metro Boomin – it’s the✨shadowbanned✨for me

 

Where there’s a social media platform, there’s influencers. Many influencers from other platforms have diversified to Tik Tok while there are also Tik Tok exclusive influencers. If your budget allows, having a Tik Tok Influencer marketing strategy is a great way to generate content and reach even more people. 

 

6. Be Consistent

 

When people discover you on Tik Tok, it is most often through their “For You” page, meaning they will likely only consume that one piece of content from you. If you post consistently, the likelihood of the same person as well as more people discovering your content on their “For You” page gets higher, especially if you use different hashtags and try different trends.

 

Get Your Tik Tok Marketing Strategy ready for 2021

Tik Tok is on the rise and Instagram’s recently added Reels feature proves that it really is disrupting the social media world as other platforms scramble to stay ahead. Adding Tik Tok to your arsenal of social media platforms is a worthwhile investment for your business and something we strongly recommend! If you’d like to learn more about using Implement a Tik Tok Marketing strategy for your business, then get in touch with us here at Evolution Digital today.

 

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google discovery ads

Google Discovery Ads: Everything You Need to Know

In November 2019 Google Discovery Ads were released in Beta.  Now, in July 2020, they are available to all advertisers and we believe they’re going to change the way we use PPC. Google Discovery Ads provide us with the opportunity to reach potential customers through three of Google’s most popular feeds. Google’s use of AI will also allow you to be one step ahead of your customers at all times. We’ve compiled a quick and convenient breakdown of all the information you need to know about Google Discovery Ads to successfully implement this new strategy.

 

What are Google Discovery Ads?

Google Discovery Ads provide you with a new opportunity to reach potential customers through YouTube, Gmail and the Discover Feed (the new name for the Google Feed). According to Google, Discovery Ads are particularly effective for driving sales, lead generation, customer acquisition and remarketing, and can apparently reach up to 2.8 billion people.

Discovery ads allow you to connect with potential customers as they browse their favourite Google feeds all with a single campaign. Their purpose is to show customers something they want before they even know they want it, making them excellent at generating demand through the use of compelling images and creatives. Their remarketing function also enables you to reach customers who have shown an interest in your website. Google has taken a leaf out of Facebook ads allowing engaging, compelling images of your products or service to be displayed to targeted, interested audiences.

 

What is “Google Discover”?

In order to understand one of the main feeds that Google Discovery Ads use it is important to provide a quick explanation behind “Google Discover”, which is the new name for the Google Feed. The Google Discover feed was introduced to keep up with shifts in search behaviour from queries to query-less and from text-based to visual-based. It allows iPhone and Android users who have the Google app on their devices to personalise their newsfeed. The aim of Google Discover is to provide an answer before the user even asks the question which is very much in contrast to Google Search. As a user interacts more with Google Discovery, Google learns more about them and tailors the news feed to their interests and preferences. This is where Google Discovery Ads fit into the equation as your ads will appear here based on the interests, searches and preferences of your potential customer – all thanks to AI.

Below is an image of what the Google Discover feed looks like:

Google Discovery Ads

 

What do Google Discovery Ads look like?

Google Discovery ads are quite similar to Display Ads. They’re highly visual and engaging. The images you use are a very important consideration to capture your audience’s attention. Discovery Ads are also available in carousel format so multiple images can be used to engage and interact with users. Below is an example of a Google Discovery Ad across YouTube, the Discovery feed and Gmail. Note how multiple image types are used across the three feeds which are colourful and engaging. Discovery campaigns automatically select the best-performing assets so including several image and text options will help drive performance.

discovery ads

 

What is involved in setting up Discovery Ads?

You’ll need to be signed into your Google Ads account. From here you need to select a new campaign and choose your objective. Next, select the “Discovery” campaign type. You will be prompted to enter one landing page URL, at least one image, your logo and up to five headlines and descriptions. Google will then use machine learning to serve the best combinations of your assets across the best performing placements. This is similar to Facebook dynamic creative ads for those familiar with Facebook advertising. Google is automating ad optimisation so you can reach more relevant users, with more relevant creatives and relevant locations.

 

What are the targeting options?

Similar to the Google Display Network, Discovery Ads allow you to target custom, in-market and affinity audiences. Remarketing audiences can also be targeted allowing you to re-engage with your website visitors through additional methods. The core principle behind Discovery Ads targeting is to target people based on their interests or what they have been searching for. For example, if you’re selling women’s rain jackets then you’ll want to be targeting people who are actively interested in and searching for women’s rain jackets. Effective audience targeting as well as compelling creatives are vitally important to the success of Discovery Ads.

 

Should I implement Google Discovery Ads?

 

Discovery Ads mark a new step in advertising, you can now place your ads in front of people before they even know they want your product or service with specific targeting options available and the help of AI to deliver the best combination of your ad. However, Google Discovery Ads are still in their early phase and not as well developed as Google Display Ads or Facebook ads. In order to get the most out of these ads you need to ensure you are placing them in front of the right people, that they’re engaging and that they’re tailored to your audience’s preferences. 

 

Google Discovery Ads with Evolution Digital

Here at Evolution Digital, we believe that Google Discovery Ads provide an excellent opportunity for advertisers to focus on driving sales, generating leads and acquiring customers. If executed well, with engaging content and tactical targeting then Google Discovery Ads will help your business reach a far greater, interested audience. Google Discovery Ads present the future of advertising where we can target potential customers before they even know they want our product or service! 

If you’re interested in learning how Google Discovery Ads or indeed any other digital marketing strategy can work for your business then get in touch with us here at Evolution Digital.

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digital marketing campaigns

Top 10 Creative Marketing Campaigns during Covid-19

With everyone staying at home and life at a standstill due to Covid-19, spending priorities changed. Companies could have sat back and not spent a cent of their digital marketing budget but a few key players did the exact opposite. These brands kept their customers interested and engaged through creative campaigns while others placed an emphasis on supporting charities or healthcare workers.

Now that restrictions are easing and we prepare for the new ‘normal’, these companies will be remembered for their ingenious digital marketing campaigns that brought some joy into our lives when the whole World was at a standstill.

Here are Evolution Digital’s top 10 creative Digital Marketing campaigns during Covid-19…

 

1.McDonalds

mcdonalds digital marketing

With all McDonald’s across Ireland and the UK closed from March 23rd people were beginning to crave their favourite takeaway. McDonald’s released their sausage and egg McMuffin recipe on April 6th to the delight of fans. Although this seems counterintuitive as it provides a replacement for McDonald’s at home – McDonald’s know that no home recipe will compete with their taste and so it actually creates a greater buzz for when they re-add their breakfast option. Ba Da Ba Ba Ba… I’m craving it!

 

2.Guinness

Even though St. Patrick’s Day was cancelled, it is no surprise that Guinness didn’t stay quiet. Their social media pages put out a video message that was heartfelt and inspirational when the World needed it most! This video focused on the past – Guinness’ legacy, the present – Covid 19 and the future. Looking forward to what is to come and really made us all proud to be Irish!

 

3. Nike

nike digital marketing

Nike masterfully struck a balance between creating a new campaign and highlighting its purpose through inspiring people through the power of sport. Their ‘Play for the World’ campaign highlighted how we must all do our bit and ‘play inside’.

 

4. L’Oreal Paris


With hairdressers closed and roots beginning to show, L’Oreal Paris enlisted the help of their brand ambassador Eva Longoria who made a homemade video using their Excellence Crème hair dye. This campaign was effective as often we can be skeptical if celebrities in ads for home dye kits really use the product or not! This was living-proof that indeed they do, increasing trust in L’Oreal Paris and inspiring others to cover up their greys – if its good enough for Eva then its good enough for us!

 

5. Three


Three Mobile launched its latest campaign to highlight its removal of usage limits on all you can eat data! This message combined with the innocent Facetime dialogue between a grandson and grandfather which is all too real for people during this current time really hit the nail on the head between being informative and striking a chord with customers.

 

6. YouTube


During lockdown, who wasn’t watching some type of ‘how-to’ video or “at-home” workout? Well, YouTube decided to remind us of the importance of staying home to save lives and how this time can be spent on their platform doing things you didn’t have time for before! Using the hashtags #StayHome #WithMe. Smart right?!

 

7. Dove


Dove is well known for its campaigns focused on beauty. Their recent campaign entitled ‘Courage is Beautiful’ featured front-line staff showing the marks PPE equipment was leaving on their faces. A truly poignant digital campaign. Dove also donated to Direct Relief and established themselves as a brand concerned with more than just traditional beauty.

 

8. Tik Tok

With extra time on our hands, many of us turned to Tik Tok in an attempt to pass the time and maybe even become a viral sensation!

Tik Tok released their ‘A little brighter inside’ campaign to signify the power the app has to make you feel better during these difficult times. This idea of escapism was exactly what we needed when things were tough in the real world.

 

9. Tourism Ireland

This stunning campaign entitled ‘I will return’ captures some of Ireland’s treasures and focuses on the future and the day that visitors can ‘return into her arms.’ The perfect inspiration for an Irish holiday.

 

10. Cadbury

Cadbury’s Covid-19 campaign focused on the positive spirit that endured during the pandemic. Entitled ‘This doesn’t need to end’ it focuses on all the positives we can take from our time in lockdown and the kindness we showed one another. Celebrating the many acts of kindness that happened during the pandemic resonates with Cadbury’s revitalised brand message, which focuses on this sentiment. Finishing with ‘There’s a glass and a half in everyone’ beautifully sums up the kindness seen during this pandemic.

 

Digital Marketing with Evolution Digital

If you are looking to kickstart your digital marketing again in the second half of 2020, make sure to contact our team at Evolution Digital. Our team of creative marketers would be happy to discuss where we can take your company using varying digital marketing channels. Get in touch with us now on 01 288 5118 or email info@evolutiondigital.ie.

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Post Covid19 Digital Marketing Tips & Insights

It’s safe to say that the Covid-19 Global Pandemic has certainly thrown us all, Digital Marketers included. Business owners have felt the heat and pressure from this latest societal and economical interruption in a massively significant way. A lot of people have had important decisions to make regarding their Company’s as well as their marketing strategies. 

Most companies are looking for ways to preserve finances, now more than ever, due to the level of uncertainty amidst the market, consumer behaviour as well as the challenges facing both local and world economies. And so, seeing as marketing can cost a significant amount of money, what we have been seeing so far is some people making impulse decisions early on (around the middle of March) eliminating marketing budgets, but for most, then coming back as they’ve seen that cutting budgets was not a sensible business decision (albeit there are some Companies who will sadly never come back now or post Covid-19 (whenever that is).

For some, it may have been necessary to pull marketing spend, for others, who had the means necessary, this crisis was an obstacle to overcome and they decided to adapt and keep the wheels turning. Of course, unfortunately, this is not always an option for all businesses, but those that did manage to keep up and hold tight will certainly be at a strong advantage as we come out of this initial apex of the coronavirus crisis, and will continue to come out stronger for when things eventually return to whatever the new normality will be.

Businesses & Companies that have adapted their marketing strategies to the current climate, are mainly in a strong position and can feel secure knowing that they have not fallen behind their competitors. 

It’s vital to now not drop the ball and to understand that Digital Marketing in the past and present, will not be the same as in the future or for this “post-Covid-19” era that’s ahead of us. 

Marketing is evolving, and certain adaptations need to be made as we re-enter some semblance of “normal” life. Marketers should now be preparing for these adaptations as there will be yet another dominant shift in customer behaviour very soon.

 

Digital Marketing Considerations To Be Mindful of:

 

Bidding & Budget Strategies

We all know that setting up a Google Ads / Adwords / Paid Social Campaign and leaving it be is not going to get the desired results. With such strong and ongoing changes in cultural behaviour it is even more important to roll with the punches. 

It does not make sense to leave everything as is as we start to get out from under covid19. Focus on ROI and prioritise bidding strategies that deliver results. 

Constantly Monitor and adapt your automated and manual bidding strategies because another big shift is coming.

 

Search Trends & Keywords

SEO specialists need to keep up with the ever-changing search trends. It’s vital to know what your target audience is searching for, to recognise changes in search intent, and to regularly strategize based on your findings.

 

Messaging & Device Strategy

Messaging is going to face another major makeover. Ensure to review all messaging and ad copy and make necessary edits.

Ad copy that is no longer relevant will need to be modified and anything insensitive will need to be revoked. It’s important to stay empathetic about what has gone on and understand that many have suffered great losses. 

Keep an eye on competitors and monitor what their messaging includes, what offers they may be promoting, and how they are performing. 

Understand your buyer personas and adapt them to your current cultural and local climate. 

If you’ve not already done so, It’s time to rethink device strategy, many people may possibly be in a few months commuting to and from work again and so we predict a strong resurgence in mobile use. 

 

Content

A lot of digital marketing specialists have been performing content audits and creating a higher level of content during this time. It’s important to note the importance and vitality of strong quality content and keep up the good work.

If you have not done so, review your content quality, and improve on it. This means having the best possible websites, landing pages, evergreen content, and continuing to upload relevant and helpful blogs, videos, webinars, etc.

This is not the time to drop the ball!

 

Remarketing 

If you have been keeping up your Digital Marketing attempts, and engaging with customers as well as working to gain more reach and potential new customers, you’ll find yourself in an ideal situation to benefit from remarketing. We recommend you should have a fresh and targeted audience that will prove effective for remarketing campaigns. Utilise this.

 

Technicalities

Don’t forget to revert any changes you may have made when the time is right. 

Update your Google My Business page, business opening hours, or contact information. 

All of this can’t be ignored or else your business risks looking sloppy.

 

Key Takeaways Going Forward

Agile marketing becomes essential for success

What we’ve noticed as we step away from the initial peak of the Covid19 crisis is that agile marketing is the way forward, as well as something all marketers should have been implementing all along. The rapid leaps that were made in strategising for the situation we had all found ourselves in have only highlighted the importance of responsive marketing. This will be the way forward and marketers will need to prioritise ROI as well as quality content and brand image to be successful. The level of content control and awareness that has been reached must continue, with constant reviewing and analysing of customer behaviour and consumer lifestyle. This will provide a localised & personalised consumer experience in terms of any content or ads that are being published, this is the future. Digital marketers must constantly adapt or risk being left behind and risk tarnishing a brand’s image.

Some form of social distancing, and certain restrictions, will most likely remain for the foreseeable future, and consumer behaviour is not likely to return to “normal” for quite a while, it will only continue to shift. This is not news; people change and situations change. This is where Digital Marketers need to stay on top of their game and keep up the agile marketing tactics that have become so dominant throughout this pandemic. 

 

Thanks for reading this article 🙂

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6 Ways to Optimise Your Youtube Practices

Billions of people watch videos on YouTube everyday. This makes the platform the second largest search engine after Google. Videos have risen as an important part of online marketing. While many companies have come to realize the power behind videos, they don’t necessarily know how to optimize their YouTube practices or content. How can you make sure that you and your brand capture this traffic? Taking just a few extra steps to optimize your videos will give you an online advantage, making your content easier to find and to share.

1. Name Your Video with a Target Keyword

The title of your YouTube video is important as it serves as a meta tag, which tells the search engines what the web page and your video is about. Just as it is important to optimize your written content for your website, it is important to identify keywords that help to identify your video. For this reason, it is important to use keywords in your video title. When people browse or search videos on YouTube, one of the first things that they notice is the video title. The title is what determines whether or not the viewer will actually click to watch your video. As long as your keyword fits naturally in your video title, it will serve you well to optimize your title.

2. Write Your Description with SEO in Mind

The description boxes on YouTube videos can also be helpful for search engines and viewers. Description boxes can be up to 1,000 characters, however, many viewers do not read past what YouTube automatically displays for description boxes, which would be only the first two or three lines of text. Despite this, it is still beneficial to optimize your description box with keywords and phrases. An optimized description allows your video to show up in the suggested videos sidebar on the website, which helps to expose your video to more users.

3. Tag Your Video with Related Keywords

Using tags on your video allows both YouTube and your viewers to know what the content and context of your video is. By using relevant tags, YouTube can place your video in the suggested videos sidebar as a similar video, in turn, broadening the reach of your video. Tags should be a mix of the most important keywords and more general keywords. However, it is important to avoid using irrelevant tags as Google may penalize users who do.

4. Track the Right Metrics

YouTube Analytics allows you to see your greatest areas of success as well as areas that need improvement. The three main reports that YouTube provides are Revenue Reports, Watch Time Reports, and Interaction Reports. Other important analytics to keep track of include audience retention, demographics, playback locations, traffic sources and devices. These analytics will

allow you to see everything from what location and devices people are watching your videos from, to how people discover your videos and when they stop watching them.

5. Encourage Embedding

If someone embeds your video on their site, it allows your video’s rating to be boosted in search engine results. If you embed your video on your own website, you also give your site the opportunity for increased traffic by giving search engines added content to rank. Embedding your videos on a website acts like a back link, enabling your videos to be placed in search engine results, resulting in more views. It also helps you reach a wider, more diverse audience apart from just your usual YouTube audience.

6. Encourage Your Viewers to Like and Share Your Videos

The most important interaction metrics that YouTube shows you on your interaction reports include Subscriber numbers, Likes and Dislikes, Comments and Sharing. These metrics show you how viewers feel about your videos and give you the opportunity to interact and form relationships with your subscribers. It is beneficial to promote your videos on your other social media platforms, like Facebook or Twitter, if you have any. It is also important to encourage your viewers to comment, share and leave a Like on your video. Similar to Views, the more Likes that you have on your video, the better your YouTube SEO ranking will be.

Having a strong YouTube presence can have a huge impact on your brand reach by giving you the opportunity to engage with the billions of users on the platform. Once people watch your video, you have the chance to expand your communication with them by encouraging them to go to your company website, ultimately leading to conversions. By optimizing your YouTube practices, you can take full advantage of the branding power that the platform provides.

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