These days, with more and more content being created every day, it can be challenging to keep a viewer engaged on social media. A simple method to help drive engagement is to add motion design to your videos. Motion design or motion graphics have a number of people confused about what it actually is but a simple way to think of it is the use of animated text, music and graphics in a video. It can first be seen in the opening titles of classic films such as Hitchcock’s Vertigo and Stanley Kubricks 2001: A Space Odyssey, or probably more notably its use at the beginning of every James Bond movie. With the advances of technology in cinema, design and animation software such as Adobe After Effects allow motion design to become a lot more accessible for those willing to learn or produce so we too can create a motion design video on the same level as a bond movie.
With the ever growing presence of screens in our day to day lives, the use of motion design has expanded. What was once used only at the start of films now serves a wide range of purposes such as T.V, Educational Content, and Sales and Marketing videos. Every industry can benefit from communicating their message with the use of motion design. Motion designs are ideal for enhancing communication with viewers as the combination of music, animated images and texts results in stronger engagement. It can also be used to explain a subject with a visual diagram to illustrate the point and show it in action. For example, when filling out a form online, if something is highlighted in red it sends a clear yet simple message that something is wrong. It’s an effective way to support a concept because it can help the viewer visualise it in a way a presentation can’t. Motion designs have also helped companies, agencies and even YouTubers with their brand awareness. Businesses can create a positive image of their brand through an effective animated video. Additionally, they make for an attractive aesthetic, making them suitable for sharing on social media.
Motion design ultimately amalgamates the movement and animation of the graphics to create a unique narrative style of storytelling. The underlying purpose of a narrative is to evoke emotional resonance in a simple yet effective way. The internet is filled with countless motion graphics examples and innovative templates to create online motion design videos. At the end of the day, motion design video is viewed as a visual aid that can simplify the complexity or highlight a product or service.
At Evolution Digital we are a Digital Marketing Agency that understands how to create effective campaigns that will engage your audience. We can create powerful designs that will help you establish a strong online presence and make your brand stand out from the competition.
If you would like to learn more about how we can implement motion design into your strategy get in touch with us today!