As marketers we are all aware by now that in 2015 mobile internet usage officially surpassed desktop internet usage. That, combined with Google’s Mobile Friendly Update in April last year, meant that 2015 was a massive year for mobile traffic!
That is all old news by now, but have you acted upon it? Are you aware of the behaviour of your mobile website visitors versus your desktop website visitors? If you’re not….then you should start now!
Small businesses especially find it difficult to get the most out of their AdWords campaigns as they do not have time for day to day management or the expertise to get the most out of AdWords. Therefore, we have created a short and precise PPC checklist to optimise the campaign from the first month which can be downloaded here.
Google introduced the new Google AdWords app last year taking the leading Pay-Per-Click platform to new levels. In January this year, the revolutionary AdWords App was launched for iOS devices provide the ease of AdWords to all users. According to the Google Inside AdWords blog, the new app acts as a companion to the desktop website allowing users to –
- View campaign statistics
- Update bids and budgets
- Get real-time alerts and notifications
- Act on suggestions for optimization
- Call a Google expert
With the changing user environment and more users using smartphones on a day-to-day basis for engagements, this is the perfect step for the Ad Giant to grow. All businesses are also acting on this shift to mobile which makes the Google shift a big boon for businesses.
Anyone who knows anything about digital marketing will be well aware that keeping Google HAPPY is one of the main things that your day-to-day work will revolve around. One type of traffic that every website owner wants more of is Organic Traffic. Why? Because it’s free!! However, getting Organic Traffic is not as simple as ticking a few of Google’s rules off your fingers…if it was our lives would be a lot easier!
“Why should I write blogs?”
This is usually the first question a client asks when I start speaking about Content Marketing or Search Engine Optimisation (SEO).
I have learned a lot from my SEO experience so far. Today, I am going to tell you my 6 lessons for SEO success.