Category Archives: Business

6 Ways to Optimise Your Youtube Practices

Billions of people watch videos on YouTube everyday. This makes the platform the second largest search engine after Google. Videos have risen as an important part of online marketing. While many companies have come to realize the power behind videos, they don’t necessarily know how to optimize their YouTube practices or content. How can you make sure that you and your brand capture this traffic? Taking just a few extra steps to optimize your videos will give you an online advantage, making your content easier to find and to share.

1. Name Your Video with a Target Keyword

The title of your YouTube video is important as it serves as a meta tag, which tells the search engines what the web page and your video is about. Just as it is important to optimize your written content for your website, it is important to identify keywords that help to identify your video. For this reason, it is important to use keywords in your video title. When people browse or search videos on YouTube, one of the first things that they notice is the video title. The title is what determines whether or not the viewer will actually click to watch your video. As long as your keyword fits naturally in your video title, it will serve you well to optimize your title.

2. Write Your Description with SEO in Mind

The description boxes on YouTube videos can also be helpful for search engines and viewers. Description boxes can be up to 1,000 characters, however, many viewers do not read past what YouTube automatically displays for description boxes, which would be only the first two or three lines of text. Despite this, it is still beneficial to optimize your description box with keywords and phrases. An optimized description allows your video to show up in the suggested videos sidebar on the website, which helps to expose your video to more users.

3. Tag Your Video with Related Keywords

Using tags on your video allows both YouTube and your viewers to know what the content and context of your video is. By using relevant tags, YouTube can place your video in the suggested videos sidebar as a similar video, in turn, broadening the reach of your video. Tags should be a mix of the most important keywords and more general keywords. However, it is important to avoid using irrelevant tags as Google may penalize users who do.

4. Track the Right Metrics

YouTube Analytics allows you to see your greatest areas of success as well as areas that need improvement. The three main reports that YouTube provides are Revenue Reports, Watch Time Reports, and Interaction Reports. Other important analytics to keep track of include audience retention, demographics, playback locations, traffic sources and devices. These analytics will

allow you to see everything from what location and devices people are watching your videos from, to how people discover your videos and when they stop watching them.

5. Encourage Embedding

If someone embeds your video on their site, it allows your video’s rating to be boosted in search engine results. If you embed your video on your own website, you also give your site the opportunity for increased traffic by giving search engines added content to rank. Embedding your videos on a website acts like a back link, enabling your videos to be placed in search engine results, resulting in more views. It also helps you reach a wider, more diverse audience apart from just your usual YouTube audience.

6. Encourage Your Viewers to Like and Share Your Videos

The most important interaction metrics that YouTube shows you on your interaction reports include Subscriber numbers, Likes and Dislikes, Comments and Sharing. These metrics show you how viewers feel about your videos and give you the opportunity to interact and form relationships with your subscribers. It is beneficial to promote your videos on your other social media platforms, like Facebook or Twitter, if you have any. It is also important to encourage your viewers to comment, share and leave a Like on your video. Similar to Views, the more Likes that you have on your video, the better your YouTube SEO ranking will be.

Having a strong YouTube presence can have a huge impact on your brand reach by giving you the opportunity to engage with the billions of users on the platform. Once people watch your video, you have the chance to expand your communication with them by encouraging them to go to your company website, ultimately leading to conversions. By optimizing your YouTube practices, you can take full advantage of the branding power that the platform provides.

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Struggling To Keep Your Business Resolutions?

New Year. New…Same Business

So, 2018 ended, you had 2019 all figured out; it was going to be your year for business profits, but somehow it’s mid January and you’re still struggling to keep those New Year’s Resolutions. Rings a bell?

As with our own personal lives, our business needs focus and dedication. However, without planning and structure, we end up losing that focus and get sunk into a vicious cycle of procrastination and poor results. In fact, only 8% of people achieve their New Year’s Resolutions. Ask a former smoker how they stopped smoking and they might tell you how many attempts it took and how hard it was to stick to it.

Your business, without a laid out process and smart goals, will struggle to compete, to bring in more leads and generate extra revenue. While you dream away about your business goals, the competition is already doing it and taking your customers away.


But How Do We Get There?

Sticking to the plan is key

Goal – What you want to achieve. Are they SMART goals?

Plan: Identify your target audience. Make lists! Stick to it! How are you going to get there?

Action – Take small actions everyday towards your goal and you’re a step away from a successful business.


Here’s what you can do to stick to the plan and grow your business in 2019:


Stop wishing, start doing it!


1. Work Your Brand

Nothing speaks more to a customer than a Name they can relate to. Your business will appeal to them based on how you promote your brand.

What makes your brand stick? Is your product animal or environmentally friendly? Do you engage and give back to the community?

By having a strong brand you become an Authority in your Industry, driving more organic customers than your competitors. Examples of strong brand names are: Coca-Cola, McDonalds, Virgin.

Brand building ties in with your Blog Content, where your audience reacts to it based on how you connect with them.

Build a strong brand and you’ll have an empire!

2. Revamp Your Website

Unless you’ve been living in the 80’s, you might’ve noticed that everything these days is done online and that’s where you would want to be in order to have a successful business. Nothing wrong with Big hair, lacey shirts and leg warmers though! Ok, perhaps a bit less on the hair length, but you get the idea.

Your website is your online presence and that’s where your customers will find you to learn about your business, your products and services, and how it meets their needs.

In 2018 alone 47.3% of retail purchases were done online and that’s how powerful businesses online presence is when reaching their target audience. Customers know what they want and make their research before purchasing. Therefore it’s so important to keep UX in mind when building a customer focused website to stay ahead of the competition.

3. Know Your Target Audience

Your website is up and running. Now you’re open for business and ready to sell to everyone. Right?

Wrong! Your target audience is who you want to sell to. There’s no point selling a product without knowing who is more likely to buy your product or service.

Your audience is your most valued asset. The wrong target audience equals less business and poor revenue.

Engage with your customers, run polls, surveys. Find out who your customers are and go get them!

4. Social! Social! Social!

Socialising is a great way of engaging with your audience. Who doesn’t like a good old conference? But when resources are limited and the average person spends a significant amount of time on their mobile, 52.2% in 2018 alone, a robust social media strategy and presence can help you reach your desired audience and drive consistent results by maximizing and optimizing your Social Media Marketing efforts.

When building your online presence, make sure to use online channels relevant to your target audience. No point in boasting about how great your company is on LinkedIn if your target audience is primarily B2C and loves a good old Tweet!

Whether it is via organic or paid Ads, Blogs or email, social media engagement is key to increase your conversion rates.

5. Get Blogging

Engage with your audience! Build a Blog; create a series of Blog Posts and use a platform to help you do your job. Platforms such as WordPress, Joomla or Tiki Wiki, among others, will help you to get there.

Whether this is done in-house or through an agency, make sure your topics are current, relevant and that they speak to your audience. Content Marketing is key when it comes to capturing new leads.

6. Be First. Be Seen – High Ranking SEO

Have you ever heard of people who have grown up in a house with 5 siblings and was always last at the dinner table? It’s safe to say we know who was the one getting only the leftovers.

Picture your business in the same position. When people look for your services online, if they can’t find you they won’t know you exist, then you will be the one with the leftovers; customers who only found you by chance.

Want your customers to find you on the Search Engines? make sure to rank high on them by implementing a good SEO strategy and techniques that will attract your desired audience to your website first, leaving no room for the competition.

Driving traffic to your website is important and that’s where a Defined SEO Strategy will help you in doing so.

As an old colleague would say: “The best place to hide a dead body would be on the 2nd page of Google”. Who clicks past the 3rd result, let alone the 1st page when researching on Google?

Be first! Be seen and your customers will find you.

7. Have a Mobile Friendly Website

So you’ve got a new and exciting website. But how user friendly is it? Is it optimised for Mobile?

The majority of online purchases is made via a mobile device; to have an online platform that caters for mobile users increases the probability of purchase since 70% of online purchases come from a mobile device.

Unfortunately, this isn’t the case with the majority of small businesses, where 90% of such will only have a desktop website.

By having a mobile optimised website your audience will feel appreciated and will most likely purchase from you.

Keep in mind, a happy audience is an audience you get recurrent revenue from.

8. Email Marketing

Emails can be a very powerful thing and you can make use of the best tools in order to reach your audience.

A good headline, good timing and great content is what can get your customers across the line as it is great for lead generation.

When your content is good your customers engage and subscribe to your newsletters. This drives continuous traffic to your website and increases the chance of a repeat purchase.

9. Customer Service & Customer Experience

Having a business is great but having customers is even better. Have doubts? Ask any retailer on Black Friday! Your customers are your best advocates and the best ones to tell you what you’re doing right or wrong.

Focusing on a customer based approach and on great Customer Experience; from your website navigation, to onboarding, customer care and post sales processes, you will have your customers behind you and advocating for your brand. Make sure you don’t confuse the two with Customer Care either.

Meet your customers on a regular basis. Find out what they want. Are you meeting their expectations?

Value your customers and you might be one step closer to Customer Loyalty! Do it right, and you will get customers for life!


Wrapping up:

Your customers will thank you for any effort put into your business in order to help them in their buying journey, and will advocate for your brand when things are done right. As long as you devise a Customer Focused Strategy aligned with your Sales & Marketing goals following a defined process, you will certainly have positive results.

Brainstorming sessions, weekly reports, strategy review; it’ll all help you in the end! All in all, having a business requires hard work, but why work so hard when you can work smart?

Remember, your business is gold but your customer is king!



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WordPress WooCommerce

Automattic Acquires eCommerce plugin WooCommerce

When it comes to eCommerce on WordPress, the biggest and best option has for some time been, WooCommerce. The eCommerce plugin has grown significantly year on year and become the most used eCommerce platform on the web. With over  8,416,718 downloads, WooCommerce powers over 29% of all online stores! See some stats regarding eCommerce platform usage.

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eCommerce eXpo – Spring 2015 a huge success

Evolution Digital presented at the eCommerce eXpo Ireland Spring 2015 event along with a host of other big names in the industry. The list of Exhibiting Companies include Google, Salesforce, Elavon, The Irish Internet Association, and Buy4Now Technology Group to name a few.

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eCommerce Expo Ireland

Evolution Digital in partnership with Buy 4 Now & in association with Willows Consulting have worked to create Ireland’s first and biggest eCommerce Expo. Aimed at existing and new eCommerce operators, the expo takes the format of a seminar. Attendees can learn how to enter and handle international markets and how to choose the right ecommerce platform for their business.

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