It’s no secret that social media marketing is now an integral part of digital marketing. It can be a great way to promote a small business just starting off, as it is inexpensive, easy to use, and can reach a large number of potential consumers. With so many businesses now using social media, however, it can be hard for small Irish businesses to stand out in an ever-changing industry that can be extremely noisy and crowded. We’ve compiled a list of 10 small Irish businesses that are truly embracing social media as a lucrative marketing platform.
Folker is an independent female-owned Irish clothing and accessories retailer. The brand are based in Kilkenny and also opened a pop-up store at Dundrum Town Centre in Dublin just before Christmas. With 88.5k followers on Instagram, the brand actively uses this platform to promote and engage with customers. Through using the built-in Instagram shop feature and through regular and insightful posting, the brand is paving the way for trendy Irish-owned fashion retailers.
Having only begun their business venture a couple of months ago, Craft Cocktails are a prime example of a business who had to adapt their offerings when the pandemic hit. The talented bartenders of the award-winning cocktail bar BAR 1661 got together and founded a craft cocktail business, which offers delivery across Ireland, personalised labeling and a variety of delicious cocktails. Having only started their Instagram page at the beginning of October, it is clear that so much effort has gone into the creativity of the images and the brand as a whole.
Gym+Coffee is an Irish designed athleisure company that not only sells gym and coffee-related products – but also a way of life. With over 70k followers on Instagram and stores in Dublin, Cork, Limerick and London, the business that started with three young entrepreneurs looking to establish a community of coffee enthusiasts has turned into something much bigger than they were expecting. The brand is now one of the most recognised athleisure brands in Ireland and the UK and uses Facebook, Instagram, Twitter and TikTok to successfully market their products.
Wild Éire are a relatively new brand that sells vintage and reworked clothing, while placing a significant emphasis on sustainability. The brand has created a large community of vintage fashion lovers and often donates their proceeds to various charities and promotes the importance of mental health and wellbeing. The brand is extremely active and engaging on social media, both with their followers and with other small Irish businesses.
The Happy Pear has been going from strength to strength since twin brothers Dave and Steve set up a small vegetable shop in 2004 with a dream to inspire healthy and plant-based eating. With over 500k Instagram followers, four #1 best-selling books and 120 employees, The Happy Pear is a prime example of a small Irish business success story. The brand makes great use out of their social media channels to showcase their beautiful produce, to provide information about courses and cookbooks and to brighten their followers’ days with stunning photos of Greystones, where they are based.
Eight Degrees Brewing is an Irish microbrewery located in Mitchelstown, Co. Cork. The company offers a selection of unique and adventurous beers and ales, all available for delivery, and their Instagram page will be sure to keep you informed of everything beer and brewing-related. Their Sunburnt Irish Red was recently named World’s Best Pale Amber at this year’s World Beer Awards.
West Cork Beard Company is an Irish business, offering natural, handmade beard care products. The Clonakility based brand often showcases the gorgeous West Cork scenery in their photos, alongside their impressive beard care products.
Sculpted by Aimee Cosmetics is an Irish makeup brand founded in 2016 by professional Dublin makeup artist Aimee Connolly. The brand has grown significantly since its founding and now provides a full range of makeup products, available to purchase on their website and through various retail outlets. The brand is extremely active on social media with over 70k followers, as well as Aimee’s personal page with over 120k. It is clear that Aimee and her brand have used their social media platform to their advantage and are quickly becoming a well-established Irish makeup brand.
Founded in a small town in the West of Ireland in 1996 by Maureen Harrison, Seoidín Jewellery is an Irish jewellery brand that creates unique pieces of jewellery, inspired by Ireland. The brand utilises social media by displaying their jewellery beautifully on their Instagram page, providing links to the products using the Instagram shop feature.
Finally we have Lovin Dublin, an informative blog that provides the latest Dublin-related tips and tricks. Their website and social media pages provide up-to-date information about food, retail and activities in the capital, as well as providing stunning images of the Dublin area, as you can see above. Lovin Dublin regularly collaborate with other brands through various competitions and give-aways – all the more reason to give them a follow!
Social Media Marketing with Evolution Digital
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