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How to Optimize your Twitter Practices in 5 steps

How to Optimize your Twitter Practices in 5 steps:

Today, Twitter averages about 321 million monthly active users, with 42% of those users sending hundreds of millions of tweets every day. For small businesses, Twitter can serve as a helpful promotional tool. With over 300 million monthly active users, Twitter allows businesses to reach and connect with new audiences. Twitter offers small businesses the opportunity to grow their company through effective communication with customers and fans. If your brand is not already on Twitter, or if you are not familiar with the platform, it can be confusing to navigate. We’ve outlined five steps to help you fully optimize your brand’s Twitter profile.

 

 

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  1. Engage in Conversation

With Twitter, it is best to focus on building relationships rather than just pushing your products or services. Encourage interaction with your followers by answering their questions, offering industry relevant advice, share interesting content, and even asking your own questions for your followers to answer.

Twitter also serves as a good platform for customer service. Twitter’s platform is very conversational, meaning that handling customer service issues on the platform can be done with a more personal touch. In addition to this, the transparency of these interactions can help to create deeper relationships and better trust.

 

     2. Promote Your Twitter Profile on all Your Channels

Sharing your content across all your social media channels broadens your reach and allows you to connect with a wider audience of people. Some people may regularly check your website or Facebook page, but have no idea that you also have a Twitter profile for your brand. By promoting your Twitter profile on your website and other social media platforms, customers who may not follow you on Twitter will be aware that you do have valuable content on Twitter. Additionally, if your Twitter following is not as great as your followings on other platforms, promoting your Twitter on your more popular accounts will be beneficial in increasing your Twitter following.

 

3. Make Your Profile Representative of Your Brand

Your Twitter profile is what separates you from your competitors. Incorporating your brand throughout your Twitter profile gives your profile a unique identity. You can incorporate your brand logo, designs, colors and other relevant visuals to make your profile stand out while looking cohesive.

Use your logo as your profile picture as it is one of the quickest ways for customers to identify your brand. Your bio should also describe your business, as it appears in Twitter and Google search results. Choose a meaningful profile banner, possibly featuring a new product or drawing attention to a special promotion. Create a unique handle, or username, to help your customers easily identify you. Ideally, your handle should not change too much across social media platforms. You also want to make sure that your business name is clear on your profile. Finally, keep a pinned tweet that highlights your current news, promotion, or campaign so that visitors to your profile will see it immediately.

 

4. Build Your Credibility

By offering tips or solutions with your followers, you can showcase your expertise and increase your brand’s credibility. Share your recent work on your Twitter profile so that your followers know that your brand is keeping active and staying relevant. Interacting with other Industry professionals or engaging in industry related discussions shows your followers that you are an expert in your field.

 

5. Fill Your Timeline with Relevant Content

Make sure to follow people who are relevant to your business. By doing so, you can keep up with news from industry experts, competitors, and customers. This helps you to continue to build relationships and research your market. This also ensures that your Twitter timeline is filled with content that is interesting and related to your industry, instead of clogging your timeline with irrelevant content. Following hashtags is also important as hashtags increase exposure from more than just your usual audience. For example, if you hashtag your post with a trending hashtag, anyone on Twitter who searches that hashtag will be able to find your Tweet. This not only allows more people to find you, but it also allows you to discover new profiles, articles, and other relevant content tagged with that particular hashtag.

 

Whether you are starting a new company, or your brand is just not on Twitter yet, exploring Twitter as a marketing tool can be very useful. When used correctly, Twitter can help your business with generating leads and sales, increasing brand awareness, and building community. We hope these tips will help you to take advantage of all that the platform has to offer!

Want more insights like this? See how we can help your business with Social Media Marketing by calling us today on 01 2885118.

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What You Missed at The Ecommerce Expo 2019

This year the Ecommerce Expo returned to Croke Park as an even bigger event than the years previous. With over 25 exhibitors and 10 incredible speakers throughout the day, it’s hard to pick out just one highlight from the event. Attendees had the opportunity to learn exclusive industry tips from the big players like Facebook and Google, as well as receive first hand advice from successful startups. From SEO strategies to sustainable business methods, the Ecommerce Expo covered important need-to-know content for business owners. If you weren’t able to attend the expo, there’s no need to stress about what you missed because we’ve picked out 6 tips from the day with takeaways from some of our amazing speakers to share with you.

 

    1. Leverage Google Machine Learning to Simplify and Grow

The “Age of Assistance” means that customers are getting more curious, demanding, and impatient than ever before. It’s really hard for companies to predict what a user will do, and that’s where machine learning plays a part. Google Ads machine learning will help to automatically optimize your account by predicting user behavior based on browsing history, context, and user data. There are 4 main ways to simplify & grow with Google ads machine learning: targeting, creatives, bidding, and attribution.

 

     2.  Remember Sustainable Business Models

As the subject of responsible shopping and its impact on the future of the environment grows in recognition, the more important it is to people to support sustainable forms of business. Next to oil, retail is the second dirtiest industry in the world. Shoppers can change this. 86% of consumers want to support companies who make a stand for social issues. 87% of millennials attributed sustainability as something they would be willing to pay more for. With that in mind, a more sustainable business model can help your brand help your customers to reduce the shopping industry’s carbon footprint.

 

    3. Use AR in your eCommerce Business when Applicable

75% of consumers expect online retailers to have AR. In 2016, return costs for UK retail amounted to £60 billion. In the future, AR will be an indispensable tool for online retailers. The objective of eCommerce is to provide customers with a convenient alternative to shopping in stores. However, the potential of having to go through the hassle of returns will often deter potential customer sales. AR serves as a solution to this problem by further enhancing customer experience and convenience of online shopping. AR allows customers to visualize and test out your products before purchasing, increasing their willingness to purchase and decreasing potential sale losses.

 

    4. Combine SEO & PPC Practices to Increase Profit

Using SEO, you can optimize your brand’s website to increase organic traffic through higher rankings in a search engine. A good SEO strategy is necessary for customers to find you online. PPC practices allow you to rank higher in paid results at the top of the page in a search. This is important because if your brand doesn’t rank highly on the page, then a competitor’s brand will, which will result in lost sales for you. While each strategy is important on its own, combining both will allow you to have a stronger digital strategy, giving you the optimal online presence.

 

   5. Take Facebook Ads to the Next Level

Use ads manager for more advanced advertising. Ads Manager will allow you to see analytics for your campaigns so you can check their progress and make adjustments if necessary. By installing the Facebook pixel on your website, you can track if users take certain actions on your website after clicking on your Facebook campaign. This information can help you to further optimize your campaigns. When making new campaigns, creating custom audiences can serve as advantageous for your business. Not only will creating a custom audience help you to tailor your campaign to the most relevant users, but it will also allow you to retarget visitors who have visited your profile in the past. Additionally, you can use Lookalike audiences to reach new customers and further grow your brand’s reach.

 

  6. Create a World-Class Customer Experience from Day Zero

The rate of change today is rapid, and will continue to increase exponentially in the future. Therefore, it is important to provide your customers with a world-class experience from the beginning. To do this, you must be responsive on all your platforms. If customers cannot reach you, they will not bother doing business with you. Having top quality products with a clear warranty and consistent delivery time helps to create transparency and trust between you and your customer. A distinguished logo, user-friendly website, and localized content helps your brand to appeal to customers from across the world, in turn, broadening your audience reach. Keeping your company up to date and continuing to make bold choices will help to distinguish your business from others. Ultimately, in order for your brand to grow, it’s important to offer a big company type of service even as a startup.

 

We hope these tips from some of the best experts in the industry will help you and your business to thrive. Make sure to check our updates about the Ecommerce Expo so you don’t miss out on what’s in store for next year!

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eCommerce Web Design Trends

The landscape of eCommerce Web Design is constantly evolving and new trends are always emerging. In order to ensure the best user-experience for your visitors you must ensure that your site stays relevant. The number of customers using their mobile for transactions is always increasing meaning sites need to be more adaptable. Here at Evolution Digital, we always keep up with the latest trends in eCommerce Web Design so that we can ensure that we design the best site for your business.

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Video for Content Marketing Strategy

Enhance Your Content Marketing Strategy With Video

In recent years, the landscape of content marketing has evolved visually. For a company’s website to stay relevant they must adapt their Content Marketing Strategy in accordance with new trends and studies.

According to Google, video content has been growing significantly over the last number of years and by 2019, “80% of global online traffic will be video content”(1). Video has become a staple in our everyday lives and there is over 6 million hours of content viewed on YouTube every month.

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