Category Archives: Digital Marketing

Social Media

Social Media Strategy for 2017

Social Media

Research shows social media’s growing popularity. Studies show more and more organisations rely on social media as a marketing channel.  As more and more organisations experiment with this form of media, they are finding certain platforms are more effective than others. For example studies show retailers find Facebook and Instagram most effective when communicating with their target audience. However LinkedIn has proven more effective for B2B organisations.  Let us now look at how to build a social media strategy that works.

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How To Do Link Building For Your Website

Nowadays, link building is more an art than a technique. For this reason, it is one the most challenging part of an SEO strategy for many businesses. Any link building strategy requires an SEO skillset, content strategy, creativity, sales knowledge and time. Sooner or later, you will need to put a link building strategy in place if you want your business’ website to reach a higher organic presence and, consequently, get more organic traffic. The digital world is constantly evolving and you will either keep up with or fall behind your competitors. Here is a practical guide on how to do link building for your website.

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mobile-traffic

Mobile Traffic – Are you making the most of it?

As marketers we are all aware by now that in 2015 mobile internet usage officially surpassed desktop internet usage. That, combined with Google’s Mobile Friendly Update in April last year, meant that 2015 was a massive year for mobile traffic!

That is all old news by now, but have you acted upon it? Are you aware of the behaviour of your mobile website visitors versus your desktop website visitors? If you’re not….then you should start now!

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Ultimate PPC Checklist

The Ultimate PPC Checklist

Small businesses especially find it difficult to get the most out of their AdWords campaigns as they do not have time for day to day management or the expertise to get the most out of AdWords. Therefore, we have created a short and precise PPC checklist to optimise the campaign from the first month which can be downloaded here.

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Digital Marketing

Your Website – What NOT to do!

Anyone who knows anything about digital marketing will be well aware that keeping Google HAPPY is one of the main things that your day-to-day work will revolve around. One type of traffic that every website owner wants more of is Organic Traffic. Why? Because it’s free!! However, getting Organic Traffic is not as simple as ticking a few of Google’s rules off your fingers…if it was our lives would be a lot easier!

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