Category Archives: SEO

Google May 2020 Core Update: What You Need To Know

On May 4th, 2020, Google turned out the latest in its chain of Google Search Broad Core Updates. This is the first core update to be announced since the beginning of the Covid-19 pandemic. So much has changed since the outbreak of coronavirus took hold here in Ireland and beyond, including major changes in consumer & search behaviour, which is why this core update may have an even more prevalent effect on rankings than most. Some rankings may have changed already, so now is the time to check in on your analytics, and continue to monitor and note the changes with your keyword positions. Going forward, Google has suggested those with depleted rankings to “fix” & improve their content based on previous guidelines, so when the next Google Core Update is announced, you’ll hopefully find your way back up.

core update

 

What Is A Broad Core Update?

Google is constantly changing, evolving & adapting its algorithms to provide the best possible results for searchers. Minor tweaks are performed daily, but every few months or so Google releases a ‘broad core update’. This is a larger update that may noticeably change where your page ranks on the SERPs. Google ever so kindly informs us when they make these updates so that us content creators can prepare for a ‘Judgement Day’, of sorts. Essentially, Google’s goal is to give credit where credit is due. This means a reassessment of old and new content, every few months, to decide who deserves those top search spots the most. They call these reassessments – ‘Broad Core Updates’.

 

What Does This Mean For My Website? – A Content Reassessment

This means the content that you worked super hard, (or maybe not so hard?) creating, is going to be analysed by Google’s shiny, freshly-updated algorithm, and it could potentially move up or down in search results. In the blog version of the official update, Google has informed us that if you’ve dropped in the rankings, it doesn’t mean there is necessarily anything wrong with your content, you’re still following the guidelines and offering a fine piece of work. What it does mean is that the latest algorithm has assessed all the content for a particular search keyword and decided that certain results are better and deserve those tops spots.

 

Why? What Kind Of Content Should You Be Producing?

Google rewards original, informative & valuable content. Make sure that your content offers more than your competitors’. There needs to be freshness and uniqueness. Google’s core updates favour engaging, shareworthy publications. So make sure anything you release on your website is of the highest quality. Be sure to take your time and perfect your work. SEO experts should now be taking the time to inspect analytics and follow guidelines from Google based on previous outputs around topics such as BERT. Covid-19 has taken search queries and spun them like a top, with a lot of topics that were once highly sought after becoming almost irrelevant, and many others seeing a surge in search relevancy. 

 

search update google

 

 

Content Creation Tips for Core Updates

Whether you have been immediately affected or not, the best way t prepare and recover is to produce or alter old content to adhere to Google’s advice. 

 

  • Keep it quality

 

Make sure your content serves a purpose and informs. Keep it engaging and ask yourself if your content is share-worthy? 

 

  • Keep it original

 

We all know that Google is not fond of duplicate content. Keep it original and fresh. If you’re writing about something that’s already been written about, that’s fine. Ensure you write it in a personalised way and offer something extra to the table. 

 

  • Keep it tidy

 

Grammatical errors will deplete your content quality ranking. Keep headlines and content descriptions to the point and informative.

 

  • Keep it classy

 

Make sure you’re not writing content for the sole purpose of ranking in search results. Don’t keyword-stuff, write with the good intentions of informing/ educating/ assisting your readers. 

 

If you would like a more detailed list of factors that Google’s algorithm is assessing, the full Google blog-style update  includes that and more on their latest core update.

 

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6 Ways to Optimise Your Youtube Practices

Billions of people watch videos on YouTube everyday. This makes the platform the second largest search engine after Google. Videos have risen as an important part of online marketing. While many companies have come to realize the power behind videos, they don’t necessarily know how to optimize their YouTube practices or content. How can you make sure that you and your brand capture this traffic? Taking just a few extra steps to optimize your videos will give you an online advantage, making your content easier to find and to share.

1. Name Your Video with a Target Keyword

The title of your YouTube video is important as it serves as a meta tag, which tells the search engines what the web page and your video is about. Just as it is important to optimize your written content for your website, it is important to identify keywords that help to identify your video. For this reason, it is important to use keywords in your video title. When people browse or search videos on YouTube, one of the first things that they notice is the video title. The title is what determines whether or not the viewer will actually click to watch your video. As long as your keyword fits naturally in your video title, it will serve you well to optimize your title.

2. Write Your Description with SEO in Mind

The description boxes on YouTube videos can also be helpful for search engines and viewers. Description boxes can be up to 1,000 characters, however, many viewers do not read past what YouTube automatically displays for description boxes, which would be only the first two or three lines of text. Despite this, it is still beneficial to optimize your description box with keywords and phrases. An optimized description allows your video to show up in the suggested videos sidebar on the website, which helps to expose your video to more users.

3. Tag Your Video with Related Keywords

Using tags on your video allows both YouTube and your viewers to know what the content and context of your video is. By using relevant tags, YouTube can place your video in the suggested videos sidebar as a similar video, in turn, broadening the reach of your video. Tags should be a mix of the most important keywords and more general keywords. However, it is important to avoid using irrelevant tags as Google may penalize users who do.

4. Track the Right Metrics

YouTube Analytics allows you to see your greatest areas of success as well as areas that need improvement. The three main reports that YouTube provides are Revenue Reports, Watch Time Reports, and Interaction Reports. Other important analytics to keep track of include audience retention, demographics, playback locations, traffic sources and devices. These analytics will

allow you to see everything from what location and devices people are watching your videos from, to how people discover your videos and when they stop watching them.

5. Encourage Embedding

If someone embeds your video on their site, it allows your video’s rating to be boosted in search engine results. If you embed your video on your own website, you also give your site the opportunity for increased traffic by giving search engines added content to rank. Embedding your videos on a website acts like a back link, enabling your videos to be placed in search engine results, resulting in more views. It also helps you reach a wider, more diverse audience apart from just your usual YouTube audience.

6. Encourage Your Viewers to Like and Share Your Videos

The most important interaction metrics that YouTube shows you on your interaction reports include Subscriber numbers, Likes and Dislikes, Comments and Sharing. These metrics show you how viewers feel about your videos and give you the opportunity to interact and form relationships with your subscribers. It is beneficial to promote your videos on your other social media platforms, like Facebook or Twitter, if you have any. It is also important to encourage your viewers to comment, share and leave a Like on your video. Similar to Views, the more Likes that you have on your video, the better your YouTube SEO ranking will be.

Having a strong YouTube presence can have a huge impact on your brand reach by giving you the opportunity to engage with the billions of users on the platform. Once people watch your video, you have the chance to expand your communication with them by encouraging them to go to your company website, ultimately leading to conversions. By optimizing your YouTube practices, you can take full advantage of the branding power that the platform provides.

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The 2016 SEO Checklist for small businesses

SEO checklist for small businesses

We all know small businesses cannot waste time and budget. This short 2016 SEO checklist can help any small business by improving your website optimisation and drive leads from organic traffic. Download the SEO checklist for small businesses in PDF here.

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Digital Marketing

Your Website – What NOT to do!

Anyone who knows anything about digital marketing will be well aware that keeping Google HAPPY is one of the main things that your day-to-day work will revolve around. One type of traffic that every website owner wants more of is Organic Traffic. Why? Because it’s free!! However, getting Organic Traffic is not as simple as ticking a few of Google’s rules off your fingers…if it was our lives would be a lot easier!

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