What is Content Marketing
The expression ‘Content is King’ is becoming all too familiar with marketers worldwide. A successful marketer realises that content is quickly becoming the most important tool in your marketing campaign, with traditional marketing concepts becoming less and less relied upon. The reality is that if your content is poor, it will have a negative effect on your websites rankings, thereby significantly hurting your business.
When writing content, copying and pasting may seem like the easy way out and much less time consuming. But if you want to create quality reading that engages your customers it is important to do research on your topic and then optimise for search engine ranking. Due to recent changes in the Google Algorithm, Google want to see results that answer the needs of searchers. To do this, high quality content is needed.
Benefits of Content Marketing
- Increases engagement with target audience.
- Builds up natural link popularity.
- Generates more inbound traffic to your website.
- Establishes you as a thought leader.
- Gives your company a voice.
The Evolution Digital Content Marketing Process
- Set objectives
- Choose the target audience
- Content Creation
- Content Distribution
- Optimisation of Content
In the fast-paced world we live in, a lot of business men and women simply cannot find the time needed to create content that works. This is where we can help!
At Evolution Digital we will create a content marketing strategy tailored to your needs. Whether it’s creating a weekly blog, writing quality content on your website or producing info-graphs and videos, we have years of experience in delivering effective content strategies. We will work closely with you to ensure that your customers are consistently engaging with your brand.