Digital Marketing Strategy

Not sure what digital direction your company should go in or why your competitors are more successful? We begin each project with an intensively researched, all-encompassing strategy that aims to achieve your goals in a realistic timeframe.

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of business revenue is captured by organic traffic

of marketers say generating traffic and leads is their top challenge

of marketers are attempting to integrate traditional and digital marketing activities

of marketers produce at least 1 piece of content a day

Can You Relate?

I don’t know what makes a good digital strategy.
Our team does not know what digital channel is right for us.
We do not know how much to spend on each platform.
I am not happy with my current agency’s approach.

What makes a good Digital Strategy?

Digital strategy is the art of planning what digital resources to use and how to deploy them in order to achieve your business goals. The old saying “failing to plan is planning to fail” is as true in the world of Digital Marketing as it is in all other aspects of life.

Targeting: Long before you spend even a Euro on advertising or start implementing a campaign you need to identify where your audience is and how you can reach them
Channels: Choosing the right channels to focus on from the outset massively increases the chances of a successful outcome for any digital strategy.
Budgets: Planning how much to spend, where to spend it and what you should expect back in return is an essential part of any digital plan.

Messaging/Ad copy: Every digital campaign needs to identify in advance what the most effective ad copy and imagery will be for each persona and channel.
Keyword Research: Largely a component of search engine optimisation and paid search strategies but an essential component of success for most digital plans.
Competitor Research: Substantial analysis of the market and your competitors marketing efforts is essential in every digital strategy.

Why Choose Evolution Digital For Your Digital Strategy?

At Evolution we understand that no two companies are the same. No matter what industry you are in no matter what size your business you need a digital marketing strategy that is built to match your goals and the unique selling points of your product or service.

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How We Strategise For Each Channel

SEO

From keyword research to on site analysis, we evaluate your current positioning, your competitors and the marketplace to develop a strategy that meets your SEO objectives.

Google Ads

Targeting, ad copy, keywords, budget allocation all planned in advance. We hit the ground running with a campaign built to achieve a positive ROI, making for a key aspect of any digital strategy.

Paid Social

Every social channel is different, different channels equals different audiences and behaviours. Our data driven strategies are built to target your paid social budget at the most lucrative channels so you don’t waste money.

Social media

Knowing how to talk to your audience, understanding who they are, what they need and what their problems are is key to any successful strategy. That’s why we conduct intensive audience research, helping us to plan and build a social strategy that truly connects with your audience.

Web design

Our holistic Digital Marketing approach allows us to create conversion driven web design plans that feed into your overall SEO and digital marketing strategy.

Content marketing

We leave no stone unturned in researching content that your audience is likely to engage with. This enabled us to target the channels and content types that are most likely to achieve your goals right from the get go.

Our Clients

“I have worked with Evolution Digital for many years and am extremely happy with their help and loyalty over the years. They have managed our Digtal Marketing Campaigns. The whole team in Evolution Digital provide excellent customer service, are always easy to deal with and at the end of the day get us the measureable results we require.”

Alan Simmonds – Founder, Fancy Dress Store

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