The Digital Marketing world is changing rapidly and we’re seeing new trends emerge all the time. Digital Marketing is an integral part of every marketing strategy and businesses have plenty of options when it comes to staying up-to-date with evolving tech. Having said that, only those who implement these technologies will achieve real, valuable results.
Here are some of our top trends in Digital Marketing for 2022.
Although not a new phenomenon, influencer marketing is growing as an effective technique because it is a great way to drive traffic and sales to your website by reaching new and wider audiences. In 2022, we can expect this type of marketing to become even more popular as more businesses explore new and innovative ways to reach their target markets! Brand and content authenticity is a major benefit when it comes to influencers. Consumers value authenticity more than ever before, which is why it is important to work with influencers who represent your brand with transparency, giving your products and services honest reviews and being open about your collaboration. This involves creating content that is true to your brand’s values, as well as looking as candid and natural as possible. Influencers that align with your brand’s values and already have an established, relevant audience provide great opportunities for authentic content, and businesses that can connect with their customers on an authentic and human level will thrive in 2022!
The past couple of years saw the rise of vertical video, and we can expect this to continue to thrive in 2022. Ideal for mobile experience, vertical video consists of long-form, episodic content most popularly found on Instagram and Tiktok. Vertical video is a great way to capture attention on social media platforms, and businesses that use it correctly will see a big return on investment! They can be posted on TikTok as well and posted as stories or reels on Instagram. Video trends are responding to consumer needs as the attention span of consumers has significantly decreased. Now that the major social media platforms support video ads, short videos – ideally 15-30 second clips – are taking social media by storm. This means ads need to be shorter and unique to catch and hold users’ attention.
Artificial Intelligence (AI)
Artificial Intelligence is no longer a thing of the future- it’s here now, and the Digital Marketing industry is certainly taking full advantage. AI has been around for a while, but it is only recently that Digital Marketers have been able to really take advantage of its capabilities. Chatbots are becoming more and more sophisticated and can be used to answer customer queries in real time, as well as recommend products or services. AI can also be used to analyse large amounts of data, giving businesses analytical results that can help inform business decisions. AI has proven to be particularly useful to Digital Marketers when it comes to creating highly targeted ads. AI allows Digital technology to better understand their customers, which in turn enables them to present more personalized content that the customer is more likely to engage with. New technologies in AI have also introduced new methods of content creation, and Machine Learning means Digital Marketers have more opportunities than ever before to create effective ad campaigns. Businesses should pay close attention to the development of these technologies, as it is likely that they will have a big impact on Digital Marketing in 2022.
The Meta Universe
New in the world of digital marketing is the Meta Universe, although it’s founders are no strangers to the industry. Facebook recently announced the emergence of their parent company and changed its name to Meta. This breakthrough in social media introduces a whole new concept to digital marketing and will give customers a more immersive experience. The meta-frame is a three-dimensional frame that surrounds an ad and can be rotated to create different effects, allowing users to connect and socialise in more ways than ever before. Meta is designed for users to experience virtual and augmented realities and provides new opportunities for businesses to bring their social media efforts into the world of VR and AR. Digital marketers will need to be aware that this new development is likely to become more widespread in 2022, and that they will need to think about how their brand can be shared on the platform and experienced by users.
Google recently announced that cookies are soon to be a thing of the past, with concerns around consumer privacy and data protection continuously growing. This will be a slow and steady process and will involve phasing them out as new technologies become available that can be implemented. Businesses will need to find new ways of tracking consumer behaviour and understanding what customers want, so they can provide the right information at the right time to the right consumers. Industry professionals will need to become savvier in terms of how they use the data available. We will need to consider how this data can be used together in order to create a more holistic marketing approach. This is not just limited to gathering multiple sources of customer information, but understanding the way that customer behaviour has changed as well.
The Digital Marketing world moves fast—in the past year alone Digital Trends have evolved immensely. These top trends will continue to evolve as time goes on. Keep an eye on them, and be sure to adapt your strategies accordingly!
If you are interested in learning more about digital marketing trends and how to implement them to your strategy, get in touch with Evolution Digital today.