What is the outlook for Irish businesses in this current economy? It’s projected the economy will expand by 2% in 2023, which would be a record low since the onset of the recovery from the banking and property crash in 2008.

As a business owner, you’re probably keeping a close eye on the current market and wondering how the recession could impact your business. While it’s impossible to predict exactly what will happen, there are things you can do to prepare for a potential slowdown. One important step is creating a digital marketing strategy that will help you reach your target customers no matter what the economy is doing. Here are some useful tips to get started.

  1. Understand your audience: To create content that resonates with your target audience, you must first understand who they are, what their needs and interests are, and how to best reach them. Take the time to research your target market demographic and explore different ways of communicating with them.


  1. Leverage analytics: Collecting data on user behaviour can help you make decisions about the form of content that will resonate most with your target audience based on their interests and preferences. Use search engine optimisation (SEO) keywords in your content to ensure it is seen by more potential customers as well as taking advantage of social media insights such as Facebook Insights to further refine your approach.


  1. Prioritise cost-effective marketing: If your budget is tight, focus on inexpensive but effective tactics such as email campaigns, utilising social media channels, and creating content for your website or blog. Consider running contests to grow your customer base or offering discounts to existing customers via loyalty programs. Leverage influencer marketing to reach a larger audience without breaking the bank or take advantage of referral programs that reward those who share their experiences with potential buyers.


  1. Take advantage of creative solutions: In today’s digital world there are many creative ways you can market your business and products online with minimal costs. Develop relationships with other businesses through cross-promotion, and create an online presence through podcasts, videos, webinars, and more. These are all powerful tools that can be used strategically to build a strong presence for your business.


  1. Focus on long-term ROI: Effective low-cost marketing strategies should always focus on long-term returns on investment (ROI). Before implementing any strategy or tactic, consider the potential return value over 3-6 months, 1 year, and even 5 years. This will ensure you’re spending time and resources in the most effective way possible while still maintaining a budget-friendly approach. Additionally, look at how you can track the success of each marketing campaign so you can better understand what is working – and more importantly what isn’t.


  1. Choose the paid advertising platforms you utilise carefully: Knowing your target audience, their behaviors, and where they spend their time will help you make the most of your marketing budget when choosing which paid channels to use. Additionally, research the average cost per click (cpc) for each platform and how successful it is at converting traffic into leads. This will ensure you’re not overspending on a single channel or tactic.


  1. Reevaluate your campaigns on a regular basis: No matter which channels you choose to deploy for your marketing efforts, it’s important to review and adjust them regularly. That means tracking key performance indicators (KPIs) such as website visits, clicks, conversions, and overall ROI of each campaign in order to determine what is most effective for reaching your goals. Regularly monitoring these metrics will allow you to make smart adjustments that help maximise the results of your campaigns and increase their return on investment over time.

Do you want some advice on how to create a recession-proof Digital Marketing strategy?

At Evolution Digital, our team of dedicated digital marketing experts are here to help you utilise the secrets of Digital Marketing to grow your professional network and generate leads. 

If you are interested in learning how we can help your business, get in touch with us today at info@evolutiondigital.ie or give us a call at  +353 (0)1 288 5118.