Responsibilities
- Creating and optimising paid social campaigns across a range of platforms including Facebook/Instagram, Linkedin, Twitter.
- Developing in-depth organic and paid social media strategies for new and existing clients.
- Collaborating closely with Account Managers to determine the optimal support for the client portfolio.
- Developing a deep comprehension of our strategic services (e.g. SEO, PPC, Social Media Marketing, Content Marketing), and the scenarios in which they are a good fit for our clients.
- Analysing data and trends in order to create meaningful insights for our clients.
- Reporting to Senior Management and clients on key performance indicators and value delivered for our customers.
- Creating strategic proposals to represent solutions designed around client goals.
- Developing campaigns, copywriting, testing landing pages and graphics.
- Content calendar management, content creation and scheduling.
- Community management across our client’s social channels.
- Collaborating internally as part of the Paid Social and SEO teams.
- Collaborating with our designer to produce creatives for campaigns.
- Establishing targets and managing budgets.
- Analyse conversions in detail through GA and give advice to the Digital Marketing team and the client to consistently improve results.
- Proactively keeping up to date with new developments in Social Media Marketing and actively researching, testing and proposing new approaches.
- Regular communication with existing customers to help meet their marketing objectives and to develop strong, friendly, lasting client relationship.
- Regular interaction with potential clients to develop tailored digital marketing solutions that meet their needs.
