As businesses look to the future, it is essential that they keep up with emerging digital trends in order to remain competitive. From leveraging Google Ads and SEO strategies to developing email campaigns and embracing content marketing, 2023 will see an array of opportunities for brands eager to optimise their effectiveness. So what should you be keeping front-of-mind as 2023 draws closer? Here’s a sneak peek at some of the top marketing trends primed for success!

SEO breakdowns

As search engine algorithms continue to evolve, marketers must stay ahead of the game to ensure their content is optimised for visibility and engagement. SEO breakdowns can help marketers analyse keyword performance, identify opportunities for improvement, and optimise website infrastructure for maximum reach.

Voice Search is Becoming a Greater Priority

Voice search is becoming an increasingly important part of digital marketing, as more people are using voice-activated devices like Amazon Alexa and Google Home to search for information. Voice searches present unique challenges for marketers since they require different strategies than text-based searches. Marketers need to take into account the way users interact with voice assistants when creating their content. 

This means optimising content for natural language queries and including relevant keywords that will trigger a response from the assistant. Additionally, it’s essential to create content that sounds natural when spoken aloud in order to ensure it is heard correctly by the assistant. By focusing on these areas, marketers can make sure their content is prepared for the rise of voice searches.  It’s also important to note that voice search is not just limited to mobile phones. 

Smart home devices, such as Alexa and Google Home, are becoming increasingly popular and offer yet another way for users to access the content. Marketers should ensure their content is optimised for these platforms in order to reach the maximum number of people. By adjusting their strategies to focus on voice search, marketers can take advantage of the growing trend and ensure they stay ahead of the curve. 

Responsive & Mobile-First Design

Responsive and Mobile-First Design is a concept in web design that focuses on creating websites and applications that are tailored to work optimally on multiple devices. This includes both desktop and mobile devices, as well as different screen sizes. This type of design has become increasingly important as more people turn to their phones and tablets to access the internet. With a mobile-first approach, developers can ensure that their website or application has an attractive and intuitive display on any device.

The responsive and mobile-first design also helps to improve user engagement. When users have a positive experience with a website or application, they are more likely to come back and use it again, increasing customer loyalty. 

Additionally, when search engines crawl websites for rankings, sites that are optimised for mobile devices will be given higher priority than those which are not. This is because Google now uses the mobile version of your website when ranking search results — meaning if your website isn’t optimised for mobile devices, you could end up losing out on valuable traffic from potential customers.

Repurpose and Republish Old Content

The great thing about repurposing and republishing old content is that it’s a relatively quick and easy way to create fresh, new content. This approach can be especially beneficial for businesses who want to keep their websites up-to-date with relevant content but don’t have the resources to constantly produce brand-new material. By taking existing blog posts, articles, or other pieces of content you already have and updating them with new information or formatting them differently, you can give your website an instant refresh without having to start from scratch.

Additionally, if you haven’t yet built an audience around your content, this approach also provides a great opportunity for gaining more exposure. Search engines reward sites for providing fresh and engaging content, so by repurposing your old material you can boost your visibility. And since these pieces of content already have proven appeal, they are great options for reaching out to new readers or viewers.

If you’re considering repurposing content from your site, the key is to modify it enough that it’s seen as a fresh piece of original work. You don’t want to simply copy and paste the same article over and over. Taking an existing blog post or article and reworking it into a podcast episode or webinar will make it more exciting for both search engines and readers alike.

For successful SEO in 2023, businesses should focus on creating higher-quality content that is optimised for search engines and user experience. Content should include relevant keywords, but also be focused on providing valuable information to readers. Additionally, website design and navigation should be optimised for both desktop and mobile devices. 

Google Ads

Image Extensions for Search Results

Google Ads is a great way to give your business a boost in search results. Google Ads allows you to add image extensions to search results, which makes it easier for users to find what they’re looking for. Image extensions let you highlight images of products or services that are relevant to the user’s query. This can help attract more attention and clicks to your ad, helping you get more leads and conversions. 

Google Ads also offers other features like location targeting and bidding options that can further improve your visibility in search results. With Google Ads, you can take advantage of these powerful tools to increase visibility and drive more traffic and conversions. So if you’re looking for an effective way to promote your business online, Google Ads should be one of the tools at the top of your list. 

With Google Ads, you can get your images and content seen by more potential customers. This can lead to an increase in leads, conversions and sales for your business.

Shopify Integration

Integrating Google Ads with Shopify is an easy way to start advertising your products or services. Google’s powerful platform gives you access to millions of potential customers, allowing you to reach more people and increase your sales. With Shopify’s integration, Google Ads can be tailored specifically for each store and product, giving you an even greater opportunity for success. By establishing a strong presence on Google Ads through Shopify’s integration, you can take your business to the next level and make more money in the process! 

Google Ads also provides detailed insights into customer behaviour and preferences, so you can quickly identify what works for your business and adjust accordingly. With Google Ads integrated into Shopify, you have access to a powerful platform designed to help you reach more customers and increase sales. 

Local Campaigns for Small Businesses 

Many small businesses are turning to Google Ads as one of the most effective methods of local advertising. Google Ads offers a variety of customisable options that allow business owners to target their ideal customers with precision and reach them in multiple locations at once. It also allows businesses to easily track the performance of their ads, so they can adjust their strategies accordingly. Google Ads is an excellent way for small businesses to increase visibility and drive more sales within their local area. By creating effective campaigns tailored specifically for local audiences, businesses can make sure that their message reaches the right people and results in increased brand recognition and customer loyalty. With Google Ads, small business owners have access to powerful tools that can help them reach their goals quickly and efficiently.

Google Ads Local Campaigns can also be used to target specific geographic areas. This allows businesses to focus their budget on reaching the people who are most likely to purchase their products and services. Google Ads campaigns are a great way for small businesses to make sure they get the most out of their advertising spend. By targeting the right audience and setting up effective campaigns, small business owners can increase their visibility in local markets and drive more sales.

Google Ads is an invaluable tool for any small business looking to increase its reach and grow in the digital space. With Google Ads, small businesses have access to powerful tools that can help them create effective local campaigns that will attract new customers while retaining existing ones.

Social Media

As a marketer, you know that staying ahead of the curve and embracing emerging social media trends is an essential component to successful marketing in today’s ever-evolving digital landscape. But what will be the biggest social media trends of 2023? 

Meme Marketing is Set to be One of the Biggest Social Media Trends in 2023. 

As businesses continue to tap into the power of social media in order to reach their target audience, memes have become an increasingly effective tool for engagement. Memes can be used as a way to create humorous content that resonates with users and effectively drives traffic to web pages or products. They are also a great way to create brand awareness and boost consumer loyalty.

With the rise of mobile usage, it has become easier than ever for businesses to share memes on platforms like Instagram, Snapchat, Twitter, and Facebook. This means that more companies are creating strategies which incorporate meme marketing into their overall digital marketing strategy. Additionally, new technologies such as artificial intelligence (AI) are being utilised by marketers in order to identify trending topics and create custom-tailored memes to target specific customer segments.

Meme marketing is a great way for businesses to connect with their audience in an engaging and entertaining way, while also increasing brand visibility and loyalty. Additionally, it can be used to drive web traffic and sales. When done right, meme marketing can have a significant positive impact on your company’s bottom line. As the use of memes continues to grow in popularity over the next few years, businesses should take advantage of this social media trend to create effective campaigns that will help them reach their goals and objectives.

Brands will Invest More in TikTok Advertising in 2023. 

As the platform continues to grow in popularity and user base, it has become an attractive option for businesses of all sizes. The main appeal of TikTok is its ability to reach a wide variety of people through its unique content format – short-form videos that often feature catchy music and quirky visuals. This makes it ideal for launching new campaigns and reaching a larger target audience than traditional advertising methods. Furthermore, by understanding how different demographics interact with the platform, brands can tailor their messaging more effectively to engage their desired target groups. With advanced targeting options such as age range, gender, geolocation, and interests, TikTok Advertising provides brands with powerful tools to deliver personalised messages that are more likely to be seen and resonate with their customers. As TikTok continues to grow in popularity, it is expected that more brands will invest in the platform and its advertising capabilities to reach wider audiences and foster deeper relationships with their customers. According to Forbes, by 2023, spending on TikTok Advertising campaigns is forecasted to exceed 2 billion worldwide. This suggests that now is a great time for brands to develop an effective strategy for using the platform and begin leveraging it as a powerful tool in their marketing mix. 

Micro-Influencers will be Favoured over Bigger Influencers.

As brands embrace more authentic and personalised content. Content creators who are able to tap into specific niche interests will be sought after for their ability to reach small, yet highly engaged audiences.  As micro-influencers typically have smaller followings, they carry a greater authenticity that is often absent with larger influencers. Moreover, their followers tend to have a deeper connection to the content creator and are more likely to purchase products recommended by them. Brands can also benefit from reduced costs associated with working with micro-influencers as compared to working with bigger influencers who may charge higher fees. All in all, micro-influencers represent an efficient way for brands to connect and engage meaningfully with target audiences. 

Do you want some advice on how to create a Digital Marketing strategy for 2023?

At Evolution Digital, our team of dedicated digital marketing experts are here to help you leverage the power of Digital Marketing to grow your professional network and generate leads. 

If you are interested in learning how we can help your business, get in touch with us today at or give us a call at  +353 (0)1 288 5118.