Facebook And Instagram Advertising

Can’t make heads or tails of Facebook ads? Feel like you’re wasting money on social? Let our social media stars show you the true power of Facebook’s advertising system.

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small Businesses with Facebook Pages Globally
increase in overall Facebook Ad Impressions in 2019
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What is Facebook Advertising and How does it Involve Instagram?

Facebook is not only one of the most popular and longest running social media platforms in terms of users, it is also a social media giant, owning both Instagram and Whatsapp too. With over 2 billion monthly users, you can reach virtually anyone with this beast of an advertising system. It’s the foundation for any expansive cross-platform campaign and we don’t see this changing anytime soon. Instagram’s advertising platform is one and the same as Facebook’s, this is where you can control both placements with ease.

Features of Facebook/Instagram Advertising

  • Mind blowing Targeting System
    The targeting system on this platform is truly mind-blowing, you can target based on specific behaviours, traits, interests and demographics, the combinations of which are endless. The incredibly rich data that Facebook has on it’s users allows you to reach audiences you otherwise couldn’t depend on reaching. You can even create custom audiences of users who have already engaged with your business, a goldmine of opportunity and targeting options.
  • Customers Buy Directly 
    This feature is highly popular on Instagram and people are beginning to shop from product tagging more and more. You simply upload a catalogue of your products to Facebook and you can then tag your posts with the products displayed in them. This means that potential customers can come across your post, tap on the image and then click the links to any of the products shown. This minimises the steps to conversion and allows you to easily link your products into your organic posts.
  • Spoiled For Choice
    Facebook ads come in all shapes and sizes, choose anything from video to showing multiple images and headlines at once with a carousel to interactive ads that open up into a fully immersive experience. This allows you to experiment with different formats rather than just a single image. Facebook and Instagram stories are also unique to this advertising platform and can make for an impressive, visual element to your campaign.
  • Get More Reach
    Facebook’s ‘boosting’ feature allows you to choose organic posts and increase engagement and reach, this is great for special events, deals and announcements and will ultimately lead to more people seeing the content you work so hard on.
  • Cost Efficient
    Facebook ads are significantly more cost effective than Google ads where you pay per click. With Facebook and Instagram ads, you can choose to pay per 1,000 impressions or per click depending on what you want to optimise your campaign for. This platform is great if you’re starting out with a small budget and want to get maximum exposure.
  • Ultimate Optimisation
    Test multiple images, headlines and ad copies within one campaign, and Facebook will optimise the best combination to get you better results. This feature is unique to Facebook and allows you to test multiple options at once to reveal what you’re doing right and what isn’t working as well.
  • Awesome Analytics
    Facebook gives you extremely detailed analytics on the results of your campaigns, measure everything from the frequency of ads being seen to the engagement rates and much more. This allows you to get a very accurate depiction of what is happening with your campaigns down to the finest granular level.
  • Lookalike Audiences
    Facebook’s advertising system has the ability to take the data you have built up via your Facebook pixel and use it to find people who behave similarly to those who have already converted with your business. We find this to be one of the most powerful tools in Facebook’s advertising toolbox, the results can be eerily successful!

Our Social Media Marketing Process

93% of brands got a new customer because of a video on social media. Want to be a part of that 93%? Invest in social media advertising.

We Plan

  • In depth marketplace analysis

  • Innovative strategy production

  • Existing campaign audit

  • Optimial Post Time

  • Community Management

We Implement

  • Ad copy generation

  • Graphic & video creation

  • Audience building
  • Ongoing insights and analysis
  • Landing page design

We Optimise

  • Ongoing insights and analysis

  • Optimisation based on data

  • Conversion rate optimisation

  • A/B testing of ad copy and banners