Nowadays, link building is more an art than a technique. For this reason, it is one the most challenging part of an SEO strategy for many businesses. Any link building strategy requires an SEO skillset, content strategy, creativity, sales knowledge and time. Sooner or later, you will need to put a link building strategy in place if you want your business’ website to reach a higher organic presence and, consequently, get more organic traffic. The digital world is constantly evolving and you will either keep up with or fall behind your competitors. Here is a practical guide on how to do link building for your website.Continue reading
As marketers we are all aware by now that in 2015 mobile internet usage officially surpassed desktop internet usage. That, combined with Google’s Mobile Friendly Update in April last year, meant that 2015 was a massive year for mobile traffic!
That is all old news by now, but have you acted upon it? Are you aware of the behaviour of your mobile website visitors versus your desktop website visitors? If you’re not….then you should start now!Continue reading
Content Marketing: What Is It?
Everybody speaks about content strategy: you need it to rank well on Google, to be seen on social media and to build brand loyalty.Continue reading
When you are planning to do a website for you or your own company, you have to produce a website that it is up to the standards and follows current guidelines. How can you be sure that you are doing it correctly however?
Well the solution is to have a guideline of tasks or a checklist of steps that you can closely follow. This is important because missing or neglecting some simple steps in the process might result in a website that does not rank well on search engines, even if it looks visually stunning.Continue reading
Small businesses especially find it difficult to get the most out of their AdWords campaigns as they do not have time for day to day management or the expertise to get the most out of AdWords. Therefore, we have created a short and precise PPC checklist to optimise the campaign from the first month which can be downloaded here.Continue reading