Google introduced the new Google AdWords app last year taking the leading Pay-Per-Click platform to new levels. In January this year, the revolutionary AdWords App was launched for iOS devices provide the ease of AdWords to all users. According to the Google Inside AdWords blog, the new app acts as a companion to the desktop website allowing users to –
- View campaign statistics
- Update bids and budgets
- Get real-time alerts and notifications
- Act on suggestions for optimization
- Call a Google expert
With the changing user environment and more users using smartphones on a day-to-day basis for engagements, this is the perfect step for the Ad Giant to grow. All businesses are also acting on this shift to mobile which makes the Google shift a big boon for businesses.
Anyone who knows anything about digital marketing will be well aware that keeping Google HAPPY is one of the main things that your day-to-day work will revolve around. One type of traffic that every website owner wants more of is Organic Traffic. Why? Because it’s free!! However, getting Organic Traffic is not as simple as ticking a few of Google’s rules off your fingers…if it was our lives would be a lot easier!
“Why should I write blogs?”
This is usually the first question a client asks when I start speaking about Content Marketing or Search Engine Optimisation (SEO).
It is without doubt that the web has considerably changed how we read, consume, produce and connect with stories nowadays. We are now immersed in a world with many digital devices on a daily basis and new ways of shaping content has made us rethink how to present our stories.
In today’s digitally savvy age, the use of digital media has become increasingly common for companies of all sizes. Social media is a two way communication platform which makes measuring the effectiveness of a campaign very difficult. On an average, there are 1.9 million daily users of Facebook which is five times that of the Irish Times. The number of users on Facebook is even more than the viewership of Ireland’s most watched TV show ‘The Late Late Show’ which has a 1.5 million viewership. These facts show the importance of using social media as part of the marketing activities. Using platforms such as Facebook, companies can create a loyal fan following which is a strong competitive advantage for the company.
When it comes to eCommerce on WordPress, the biggest and best option has for some time been, WooCommerce. The eCommerce plugin has grown significantly year on year and become the most used eCommerce platform on the web. With over 8,416,718 downloads, WooCommerce powers over 29% of all online stores! See some stats regarding eCommerce platform usage.