Email Marketing Trends For 2020

As 2019 has come to a close, now is the time to begin exploring the new, up-and-coming trends that 2020 is bringing to light in every aspect of digital marketing, one of these being our topic for today; Email Marketing. It’s easy to get discouraged with email marketing when the data is often reflecting that subscribers rarely open these emails, could be seldom interacting and it can feel that they don’t even want to be receiving these emails. The fact of the matter is, while you have subscribers; there’s an opportunity for something effective. You simply need to know what to do and put in the effort to achieve more opens. People are constantly checking their emails. People of all ages have email accounts, teenagers in school who had to create an email to sign up for social media or grown business men and women using email as a form of necessary communication. The point is; email marketing has the potential for major reach. But you need to keep up with trends and know what no longer works and what does. From the fact that the everyday email user now mostly uses their mobile device to keep up with notifications to the fact that there are artificial intelligences available to cater to email needs with automated and personalised emails. Read on to find out about the top 4 trends to be mindful of in your 2020 email marketing strategy.

 

Time To Go Mobile

Not only are businesses simply optimizing emails for mobile devices but now is the time that they are in fact prioritizing the mobile display. In a day and age where the majority of society has a mobile device with their email attached, email marketing is more effective than ever. With a steady stream of notifications popping up on our screens, emails are constantly being seen, whether they’re opened or not, they are at the very least being glanced at. This creates the need for optimization in terms of the specific tactics required to grab your readers’ attention. With the level of time we spend on our mobile phones, it only makes sense that everything is going mobile, and so should your email marketing strategy. This means thin column displays, short, effective headings and subject lines to get your point across and much more. 

AI / Automation

When people first hear about artificial intelligence, they sometimes get terrified and don’t fully understand what it entails and what it can do for their field of work. In reality it is simply a technological advancement created to, in fact, lessen your workload and assist you. It has been intertwined in our daily lives, with the use of text predictions, Siri, customised ads and product suggestions. These tools are all made possible to use through AI. When it comes to email marketing and AI, we’re referring to features such as smart recipient segmentation, the scheduling of emails, predictive personalisation and customized subject lines and headings. Heading into 2020 it’s important to implement AI and Automation into you

User Generated Content

When we talk about user generated content we’re referring to any type of content that is spurred on or created by the receiver/user. A great way to include this in your email marketing is providing easily navigated feedback modules such as surveys and questionnaires, allowing a place for feedback and reviews. Be mindful to send these at the right time; to subscribers that have already tried or tested your product. For those who haven’t; first encourage them to try with promotional emails that include offers and incentives for taking action. These reviews and results will be the first thing people look at to see whether your product is worth purchasing, creating original content and instantly improving conversion rates.

Interaction and Engagement

Long gone are the days where it’s acceptable to have a do not respond handle as your email address, or an automated response email discouraging engagement. Nowadays it’s clear that you need to nurture your subscribers or subscribers they will no longer be. The more you interact, respond to queries and suggestions, the more loyal your readers will be and the more confidence they will instil in your brand. But no longer is interactivity there for the sole purpose of entertaining your recipients, it’s now becoming apparently functional and is being used to purposefully increase conversion and engagement. Popular interactive email feats include GIFs, videos, simulated buttons with calls to action, animated images and anything that will bring your email to life, making it stand out from the sea of standard uninspiring emails, all the while being mindful to optimize for mobile use! All of this will help your emails remain relevant, prevent unsubscribing, and promote purchases. 

To conclude; email marketing isn’t going anywhere, so optimizing and updating your strategy for 2020 is the best move to make as we enter this new decade. Technical advancements are allowing for the more valuable, efficient use of email marketing and we strongly believe it’s here to stay as one of the most useful forms of marketing and communication. 

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5 Insider Email Marketing Tips You Didn’t Know You Needed

I am sure you are well aware of how annoying it can be when your inbox is full of ‘Spammy’ marketing emails from various companies. Let’s be honest most of these E-mails you delete before even opening them, or if they are lucky enough to attract you to open them well…. Let’s just say they end up in the trash pretty soon after. So how can you as an E-Mail marketer ensure that you grab your audience’s attention? To get the most from your audience, you have to put yourself in their shoes and write your emails with them in mind. Think about all of the emails you receive on a daily basis from companies trying to market their products or services to you. If you received a marketing email you had to sign up to receive it, which means at some point you were interested in what they had to offer. So why do you only open some emails and not them all? You’re about to find out. Here’s our top 5 tips to change the game for your email marketing campaigns.

 

1. Encourage Interaction

Just like social media, Email marketing can be a gateway for meaningful conversations with actual customers who’re interested in what you have to offer. So how can you encourage more interaction?

 

  • Make Sure Your Subject Line Stands Out

Talk to your audience, make your email irresistible compared to everything else in their inbox by using personalisation and automated emails. Services such as MailChimp can help you with this.

 

  • Let Your Personality Shine

If you’re funny be funny, if you like to educate then write in a tone that will inform your audience. The people you are targeting already like what you have to offer and by being yourself and targeting your audience using a style of writing that suits your company you are much more likely to succeed.

 

2. Stay Away from The Spam Folder

This may seem obvious but many still end up in the Spam folder. The CAN-SPAM act will catch you out if you target anyone who has not opted in to your emails, so be careful how you handle this.

Poor formatting, such as excessive use of capital letters or other Hyperbolic phrases can send you on a one way trip to the spam folder. For more advice on this check out MailChimp’s guide.

 

3. Include an Easy Way to Unsubscribe

This may seem strange; you may be thinking “Why is he telling me that when it’s hard to have people subscribe in the first place?” Well, if you allow people an easy way to opt out they will feel much less held captive and less likely to mark your email as spam. The CAN-SPAM and GDPR laws also state that this is a must for all marketing emails.

email image

4. Ensure Your Emails Are Responsive

According to Movable Ink’s Q1 2014 US Consumer Device Preference Report 66% of all emails globally were opened on either a smartphone or a tablet. So if your emails are slow and unresponsive on these devices its likely you will lose out on a huge number of potential clicks and probably end up more often in the spam folder.

 

5. Provide Value

Why should anyone open your emails? What are you doing to make it worth their time? For B2C marketing this may be slightly easier, you might include discounts of offers but for B2B companies what are your doing to give your email audience value? You may want to give away a free E-Book or a Guide. Providing value through email marketing is one of the most important aspects of any successful campaign.

 

Conclusion

Email marketing is a fantastic tool to generate a stable income of leads for your business when done correctly. If you follow these tips you will most certainly be off to a fantastic start to optimising your email marketing campaign to generate the leads you desire.

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What You Need To Know About Linkedin’s Algorithm Update

What You Need To Know About LinkedIn’s New Algorithm Update

These days, the major tech companies seem to be constantly coming out with new algorithm updates, making it difficult for us to keep track of all that is new. Even though it may be difficult to keep up with, it is important to stay up to date with these changes as each one impacts the industry best practices to some extent. LinkedIn recently updated their feed algorithm in order to maximize responses and boost activity amongst users. The algorithm update comes as a response to skewed engagement metrics that resulted in a disproportionate newsfeed prioritizing users with more followers. This involved LinkedIn completely rebuilding their model for candidate selection and redefining their objectives. Here is what you need to know about the new update.

 

Social Media

 

 

Content Creators Will Be Rewarded

LinkedIn is looking to achieve more activity from all users across the board in order to make the platform more engaging. To encourage this, they have added a metric to the newsfeed algorithm that rewards content creators on the platform, instead of simply showing content with already high engagement. This is to make LinkedIn a more active place for discussion with broader participation by increasing the variety in the content shared on the platform, straying away from the same top 1% of content being shared repeatedly.

In this new update, LinkedIn considers created content as a “contribution” when it is something that is likely to be shared, commented on, and reacted with. Users who create this type of content will, in turn, be considered “audience builders” on LinkedIn, and will be rewarded for the value that they contribute to the feed. The LinkedIn feed will now have “contribution” as a new objective when deciding what posts to feature in the feed. These contributions will help to facilitate more professional conversations and retain active users.

Going forward, this means that if you want your content to appear on your followers’ feeds, then you should create content that users will want to share and interact with. The more that your content encourages activity amongst users, the more likely it is to be featured on their feeds.

 

Feed Ranking will be optimized for Professional Conversation Contributors

LinkedIn’s goal with the updated newsfeed is to promote conversations that are relevant to specific users and their professional development. Content is deemed relevant if it is valuable to the user seeing the post, adds value to that user’s own network, and brings value to the original creator of the post. This new model predicts professional conversation contributions and will help to achieve this goal. The update will not only be beneficial to content creators and their followers, but it will also help to progress the various sub-communities on the platform are impacted by seeing a post.

In order to ensure that your performance is optimal, you should prioritize your specific audience niche when creating your content as they are the ones who will see your content as a professional contribution and thus be promoters for your brand. Use of relevant hashtags will also serve in your favor as it will help to tag your content as a relevant contribution. Finally, try asking industry related questions as this will raise discussion within your community.

 

Types of Posts that will help to Maximize Reach and Engagement

In order to help you maximize your reach and engagement for all the content that you create, LinkedIn has suggested the following best practices:

  • Post content that encourages a response. For example, if you’re posting a link to an article, express an opinion with it.
  • Think about using the best post format for your topic. Posts do not have to follow anyone type of format, and LinkedIn’s algorithm does not take preference of any particular format either. If a video would increase the value of your post, then it is better to include a video over other formats.
  • Use @mentions to pull other people you know into a conversation. If one of your connections could add value to your post, @mention them. Make sure that the people you mention are likely to respond and that they equally see the value in being tagged themselves.
  • Engage in conversation. Respond to your commenters to encourage more activity.

We hope that this helps to clarify the new updates from LinkedIn and that you will be able to implement these best practices into your strategy. If you are looking for help with your Linkedin or social media strategy, make sure to Contact Us at Evolution Digital to organise a free consultation.

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How Companies can Increase their Sales Pipelines using B2B Online Lead Generation

 

London Research Director, Linus Gregoriadis, recently spoke about the key attributes for B2B online lead generation success. In this webinar, he touched on best practices for online lead generation, and how industry leaders are managing to drive high volumes of quality sales leads. Here is a brief overview of what he focused on in his talk, along with our own observations as a company specialising in Online B2B Sales Lead Generation.

1. A Good B2B Online Lead Generation Campaign Definitely Delivers Measurable Results

Online lead generation is an absolutely vital component of B2B digital marketing that allows companies to transform prospective customers into buyers or partners. This concept is currently massively thriving as it successfully leads to tangible results.
By 2020, 50% of marketers are expected to increase their budgets for online lead generation. Companies who do not directly invest in this strategy will be depriving their Sales Teams of much needed fresh sales leads and lose out to their competitors.

2. Measuring success and ROI is a key challenge – but is actually easy if everything is set up and implemented correctly.

Measuring success from online lead generation can be difficult if everything isn’t set up correctly to track and measure. More than 50% of companies say they are struggling to understand ROI based on sales data (ie closed sales from new customers).

This absolutely should not be the case, as it is easier now more than ever by utilising tracking tools on your website, website landing pages, click thru analytic tools from your Mobile Website and then setting up your Sales CRM (Customer Relationship Management) Software to track the inbound individual sales leads from a Search on Google to your website; or a View through one of your Social Channels.

If you can clearly determine a lead generated online from other sales, then you will be able to measure your ROI and make decisions on where best to focus ongoing and future B2B Online Sales Lead Generation Activities. Once you can measure your success from online lead generation, you will then see the full fiscal value and can justify spending more time and resources towards the strategy in acquiring new customers.

3. What Digital Activities & Channels Should You Be Considering?

Google Ads?
SEO?
LinkedIn?
Facebook?
Instagram?
Twitter?
Email Marketing?
Re-Marketing?
Content Marketing?
Organic Social?
Paid Social?

Our approach in Evolution Digital is that before you decide on what channels and activities you should work with; and what budget you should be making available, and also what resources you will need within your own Company to get a measurable return, is that you should go through a process of evaluation on your previous activities, current situation analysis and future plans and aspirations for your Company. Check out how many sales leads did you get that converted in business in the past, what was the fiscal value of this business and what did the ROI look like in Money Terms? Remember this is about Sales Lead Generation and not necessarily a Marketing Activity around brand awareness!

Based on this evaluation, then devise a strategy paying heed to your budget and resources; then implement it, measure results and do this on and ongoing basis. If you feel you have the skills and knowledge inhouse to do this, you should utilise this inhouse expertise and if not you should consider asking an expert Digital Agency to carry out this specific piece of analysis work for your Company before implementing any campaign or spending any budget.
Measure twice and cut once!

5. The Importance of Having a Balance Between Content Quality and Value

While many marketers are comfortable with content creation, many do not identify as advanced in this area. In order to have a successful content marketing strategy, you must find a balance between quality and value. Creating high quality content is important, but it is also necessary that this content delivers value as high quality content without value won’t drive traffic or capture leads. When you develop a successful piece of content with high value and quality, you will want to continue to repurpose it for different customer segments or indeed different Digital Channels. One of the most well known sayings is “Quality over Quantity”; and when it comes to content marketing, this is especially true. High quality content that delivers value will generate significantly more online leads than just constantly putting out content for the sake of having content!!

6. Collaboration between the Sales and Marketing Teams across your Company will increase chances of success.

In order to truly benefit from online lead generation, strong collaboration between your company’s sales and marketing teams is important. The sales team relies on the marketing team to provide strong leads, while the marketing team expects the sales team to follow up on these leads. If both teams are working harmoniously, they will be able to come together to gather maximum value from online lead generation. Obvious but it’s amazing how many Sales and Marketing Teams don’t work as well as they could and then the Company itself build’s strength by winning new business.

sales & marketing software

Conclusion

It is clear that B2B companies can greatly benefit from B2B online sales lead generation, but in order to do so, a successful strategy must be implemented, managed correctly and there are pre-set measurable KPI’s. If your company is willing to directly invest in the right areas, create valuable content, and learn how to measure success from these leads, then you will be able to maximise the obvious benefits from B2B online lead generation.

If you are looking to grow leads for business, make sure to Contact Us at Evolution Digital to organise a free consultation.

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5 Tips To Optimise Your Website For Voice Search

 

Google Voice search

 

According to Comscore, by 2020, 50% of searches will be conducted using voice search. What exactly is voice search? Voice search allows people to use their voice to query a search engine via their phone or digital assistant. In recent years, voice search growth has increased exponentially with the introduction of smart speaker devices including the Google Home, Amazon Echo, and other home assistants. The growing popularity of these devices means that voice search is no longer just a fancy gadget feature, but that it has been integrated into our lives as a way to improve the convenience of daily tasks.

Ranking on the first page of search results on a search engine is difficult, but with voice search, it is even more so as only three results show for mobile and just one result shows for smart speakers. Due to this small window of opportunity, ranking at the top means everything. Here are 5 tips to help you optimize your website for voice search.

 

1. Monitor Your Page Speed

 

The benefit of using voice search on your phone is receiving immediate results as you’re on the go. People using voice search expect their answer quickly. Therefore, voice search results load at a 52% faster rate than average pages. Google has understood the importance of giving users quick answers, which is why page speed is now considered in mobile search ranking. This means that page speed is important as it influences whether or not your website will appear in the voice search results.

The average mobile landing page loads in about 15 seconds whilst the optimal time is under 3 seconds. If your website is not ranking well on mobile search because of page speed issues, then it may also result in a negative affect on your voice search rankings. In order to ensure that your website speed is optimal, first you must analyze your website at its current speed. Google has come out with tools, such as PageSpeed Insights and Test My Site, which can help you with this. These tools will tell you what your site’s current loading time is, what the optimal speed is, and how you can improve to make it faster.

 

  1. Consider Voice Search When Choosing Keywords

 

41% of people using voice search say that it is like talking to a friend. If people are asking their digital assistants questions as if they were speaking to a human, then your keywords need to change to accommodate this. Try changing your content to contain more natural, conversational keyword phrases that your target audience is more likely to use. To help you brainstorm, tools like Answer the Public can help you see what kind of questions people are asking in relation to your original keywords. Google’s “People Also Ask” tool can also be useful to see what kinds of questions people are asking in relation to a specific topic.

 

keyword research

 

  1. Structure Your Site to Make the Customer Journey Easier

 

A great way to optimize your content for voice search is to map out the customer journey. This will allow you to identify any questions that the customer may ask along the way that could be answered using voice search.

Here’s an example of steps that a customer may go through when considering which home assistant to purchase:

 

Awareness: What is a home assistant?

Consideration: What are the benefits of using a digital assistant?

Purchase Intent: Which digital assistant is more user friendly, the Amazon Echo or the Google Home?

Decision: Where can I buy a Google Home?

Retention: What other products support the Google Assistant?

Advocacy: Can I sign up to get newsletter updates on new features for the Google Assistant?

 

When creating content on your website, make sure that any frequently asked questions are addressed and that your content is clear and easy to read.

 

  1. Mobile Friendly Is Voice Friendly

 

A majority of voice searches happen on mobile devices. Recent algorithm updates for search engines show that websites that are mobile friendly will rank higher in the search results. If you are already optimizing your website with a mobile-first mentality, then your website will also be better suited for voice search rankings.

One way to make your website mobile friendly is to use structured data to make your content easier to read and more relevant for voice search results. Page speed, as mentioned before, is also important in ranking highly in search results. To assist you with this, Google has developed Accelerated Mobile Pages (AMP), which will help you to lower your load time for your website and receive mobile search prioritization. Finally, because many of the searches on mobile devices are location based, such as queries about local business hours and services, tailoring your content to be relevant to your location will help you to rank higher. You can do this by developing your content to answer relevant location-based queries.

 

mobile voice search

 

  1. Don’t Forget About Featured Snippets

 

Featured snippets are snippets from your website that are featured directly in a search result. Google will pull the most relevant content on your page and call it out in a box on the search results page. Featured snippets are especially important in relation to voice search as the content in the featured snippet box is what digital assistants will actually read aloud in response to a voice query. Up to 30% of Google queries contain featured snippets, which means if your content isn’t good enough to be featured, then you’re lowering your chances of the digital assistant picking your website to answer the user’s query.

Voice search has begun to be used widely and will continue to grow in popularity. While there are many clear benefits of voice search, as this technology continues to develop, more advantages will also arise. If you have already taken voice search optimization into account in your SEO, then your content visibility is already at an advantage to those that have not.

Voice search is just at its beginnings, and it isn’t going anywhere. These 5 voice search optimization tips will help you prepare your business to remain a leader in search engine rankings.

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What We Can Learn About SEO From Game Of Thrones

What do you know about SEO?

you know nothing jon snow

 

There may be no new episode to look forward to, the Night’s Watch may be serving no real purpose, and we may never know what is West of Westeros… but for now we’ll keep talking about Game of Thrones. We might not be able to provide answers to any of the questions the end of Season 8 left us with, but what we can do is help answer your SEO questions. For those of you who are new to SEO and love Game of Thrones, we took 6 SEO Concepts, one for each Kingdom, and explained them in terms of Game of Thrones. **WARNING** Spoilers ahead…

 

 

  1. Backlinks

When a website has a link pointing to another website, that is what is known as a backlink. Backlinks work like endorsements or votes for your website to help them appear more prominently on SERP’s. The more quality endorsements you have pointing to your website, the more likely your website is to show up in Google’s search results for your desired keywords. The more relevant the linking website is to your industry the better, and the more authoritative the site the more power the endorsement is. This can be thought of as all the alliances Daenerys formed on her way to claim the Iron Throne. The more people she had on her side, the more votes she had in favor of her claiming the Iron Throne.

Not all links have equal weight. Though Daenerys had thousands of Dothraki on her side, they weren’t necessarily a more powerful ally than Tyrion was when he joined Daenerys. While Tyrion was just one person and the Dothraki, Tyrion’s strategic brain and family history made his vouch for Daenerys much more powerful than the Dothraki endorsement. Similarly, some websites that are more credible within your industry will have a more powerful link than those websites that are smaller and don’t have as much relevance within the industry. Many allies can be great, but a few strategic allies can take you even farther. So ultimately, while all endorsements can be beneficial, having stronger endorsements from more authoritative and credible websites within the industry will take you farther than lots of “votes” from players that are irrelevant.

 

tyrion

 

 

     2. Internal Links

Every successful Army in Westeros has a strong and clear structure. This is vital in order to assign authority to the different ranks within an army, and to make sure all soldiers know exactly who they are reporting to. Without structure within the army, the soldier wouldn’t know who to receive their responsibilities from, who to follow into battle, or even who they are serving in the first place. Likewise, it is just as important to have a strong internal structure on your website.

Internal Linking has a few different advantages. They can make it easier for your website visitors to find what they are looking for and easily manoeuvre through your pages. It is also a way of showing Google that a certain page is important, and helps the search engine decide which pages to rank. If a page takes numerous clicks to find, Google will see this as less important. This is where the hierarchy coming in, with one of these pages resembling a foot soldier. Show the search engine who are your generals with numerous, clear internal linkings with descriptive and relevant anchor text.

A strong internal structure makes for happy clients (and happy soldiers).

dany

 

 

 

       3. Be an Industry Leader

When Jon Snow goes to join the Night’s Watch, he meets Samwell, or Sam, Tarly. Compared to the other warriors, Sam is neither the bravest or the most skilled. While in the assets category Sam may fall behind, what he lacks in skill he makes up in intelligence and knowledge. In the end, it is Sam’s insightfulness that gives the Night’s Watch an edge in their battles. In that sense, just because Sam didn’t have the same level of assets that the more skilled warriors had, that didn’t mean he wasn’t able to excel from a different angle.

 

From an SEO perspective, regularly uploading good quality, industry relevant content is a big plus on Google’s end. The search engines value when you provide something of value to your users, and this can be done in the form of blogs, whitesheets, articles, PDFs etc. You have an an opportunity to be a leader in your industry by providing this value if you are in a position to do so. These pieces have numerous other advantages, such as driving traffic to your site or garnering leads if you a downloadable element. Utilise your knowledge and get once step ahead of your competitors!

 

sam

 

 

     4. Results don’t happen overnight

Arya Stark is known for her swordsmanship and dedication to the art. Throughout the series, Arya spent a lot of her time sword training. However, she didn’t master the skill automatically. She started off slowly, with Syrio having her improve her agility by chasing cats. With SEO, you will see that the results of your work will also not show immediately. The benefits of SEO cannot be seen overnight. Just because you won’t see the results of your work immediately, you shouldn’t stop. Like Arya, you must use SEO techniques to build up your ranking, and be patient while you wait for the outcome.

 

arya

 

 

    5. Maintain Results

Once you finally reach the top of the rankings, you may think that your website is fully optimized and you don’t need to focus on SEO anymore. However, if you do this, you risk losing your ranking over time. In order to stay at that top ranking, you must continue working and adapting to industry updates to maintain the level that your website is at. As the Google algorithm changes, you must continue to upskill and adapt accordingly. For this point, Arya once again proves to be a perfect example. From season one when Arya trained with Syrio Forel, up until the moment  when she killed the Night King in season eight, Arya never stopped upskilling and practicing. If Arya had stopped training, she wouldn’t have been able to maintain the level of skill she had achieved. With SEO, you should implement the same mentality. Never rest on your laurels, as with SEO, there is ALWAYS work to do!

 

 

 

      6. The Importance of Tracking

Somebody once said “use statistics as a drunk man uses lamp-posts — for support rather than for illumination.”. For SEO, there are few different elements you can track on Google Analytics; organic traffic, sales from organic visitors, improve the ranking of particular keywords etc. These metrics all depend on what your objectives are. Assign desired results and use Google Analytics to measure your performance every two weeks, monthly or quarterly; depending on the objective. These can help keep you on track and fully aware of where you are and what needs to be done. If Daenerys didn’t have a council of people close to her, who were always brutally honest, she would have also been lost. Analytics do not lie, but as soon as Daenerys started  ignoring the advice of her council, she started derailing and making questionable decisions. If you were to ignore what your analytics were telling you, then you could end up spiralling down the wrong path. With SEO, remember: Do not be like Daenerys — Listen to your advisors (or web analytics).

 

 

 

 

      7 (Bonus Kingdom) . 404 Pages and Redirects

Seen as The North is now an Independent Kingdom, lets take a look at one extra concept and relate it to the Starks. Think back to when Robb Stark entrusted Theon Greyjoy to go back to the Iron Islands. Remember when Theon decided to go attack Winterfell instead? Well the feeling of betrayal that Robb Stark felt is what your customers feel when they land on a broken link. While attacking Winterfell and betraying those close to you is not exactly the same as landing on a 404 page, neither is a desirable outcome for your customer. When removing a page on your website, or indeed undergoing a site merger, you must be wary of the URLs that will be considered obsolete. These URLs may exist through external linking, on social media, be bookmarked or even part of the internal linking structure. Users do not like landing on a broken page, and when something is not user friendly, Google will penalise you. This is why it is vital to set up 301 redirects, or even have a helpful 404 page.

Even though Theon initially betrayed the Starks, he later returned to redeem himself by providing them with the help that they needed. In this way, Theon resembles a redirected page. If your customer happens to click on a link that lands them on a page that no longer exists, having a redirect will guide that person to the correct page that they are looking for. Whilst having too many redirects is not ideal as they can slow down your site, in many situations they are a necessary evil to your SEO strategy.

 

theon

 

We know we weren’t able to provide you with the Season 8 answers that we were all looking for, but hopefully some of your SEO questions have been answered. We hope you use this information to claim your right to the Iron Throne top position on Google’s search results!

 

 

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