Category Archives: Digital Marketing

Non Linear Content

The importance of a nonlinear narrative for your website content

It is without doubt that the web has considerably changed how we read, consume, produce and connect with stories nowadays. We are now immersed in a world with many digital devices on a daily basis and new ways of shaping content has made us rethink how to present our stories.

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Your brand needs to be on Facebook

Why Your Brand Needs To Be Visible On Facebook?

In today’s digitally savvy age, the use of digital media has become increasingly common for companies of all sizes. Social media is a two way communication platform which makes measuring the effectiveness of a campaign very difficult. On an average, there are 1.9 million daily users of Facebook which is five times that of the Irish Times. The number of users on Facebook is even more than the viewership of Ireland’s most watched TV show ‘The Late Late Show’ which has a 1.5 million viewership. These facts show the importance of using social media as part of the marketing activities. Using platforms such as Facebook, companies can create a loyal fan following which is a strong competitive advantage for the company.

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Social Media Image Sizes

Image Size on Social Media – Getting it Right

By now we are all aware of the importance of social media marketing for businesses. According to Hubspot, 80% of marketers in 2014 claimed that their website traffic increased as a direct result of their social media activity, and this is a trend that is increasing year on year. Social media platforms are continuing to evolve and grow, and with it the way people use and interact with them is always changing.

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