What is a Google Partner Agency and why is working with them beneficial to your business? One of the main pillars when it comes to setting up a successful digital marketing strategy for your business revolves around Google Ads, also known as pay per click (PPC) advertising. 

With more than 4.8 billion daily interactions Google has an expansive reach, offering an effective way to drive qualified traffic to your business. It allows you to grab the attention of “good-fit customers” while they’re actively searching for products and services like the ones you offer. 

If your business isn’t running Google Ads yet, or you’re looking to get a better return on investment for your Ads, Google Partnership Agencies are the answer. 

What Is A Google Partner? 

Being a Google Partner Agency means that a company or agency is recognised by Google for its ability to maximise Ad campaign success for its clients. You will be able to identify them easily by the Google Partner Badge displayed on their website. These agencies have passed Google’s certification exams and stay up to date with all of Google’s latest features and product updates. 

Their in-depth Google Ads skills enable them to drive client growth, offering them a competitive advantage over other companies. In this article, we have summarised 5 main benefits of choosing a Google Partner Agency.

#1: Get Assistance Through Certified Google Ads Experts

When you invest money into Google Ads, you want them to be shown to the right people – the people who are most likely to purchase your product or service. To make sure that actually happens, Google Ads provide a range of different features and targeting options. 

However, being able to make the most of Google’s features requires in-depth experience that takes time to build up. 

Working with a Google Partner Agency ensures that you’re dealing with employees that have up-to-date Google Ads certifications and meet all of Google’s standards for account management best practices. 

#2: Make Complete Use Of All Google Ads Features

From different ad types, various bid settings, to negative keywords – Google Ads offer a tremendous amount of features that can define the success or failure of your Ads campaign. 

Learning all of Google’s different features takes time and practice, which you as an individual company might not have. 

Working with a certified Google Partner ensures that you are collaborating with experts who know the best practices related to all features available. Google makes sure that all its partners will provide you with exceptional service and, ultimately, help you drive maximum campaign success. 

#3: Avail Of Quick Access To Google Reps

Google Partner Agencies work directly with Google. That means they have their very own Google representatives they can contact anytime when issues arise for their clients. 

They can request information on numerous topics, including any optimisation work to be done for their clients’ accounts, or relevant insights on new features.

It is difficult to build up a direct relationship with Google if you are an individual business and don’t work with a Partner Agency. At times you might run into unforeseen issues and it can often take days before you manage to get in touch with someone from Google. That’s simply due to the fact that there are about a million other companies out there, who run into issues with their Google Ads every day. 

Working with a Google Partner Agency guarantees you have a direct line to Google, resolving any issues you might have as soon as they arrive. It prevents you from having to wait in line losing valuable leads until your campaigns are reactivated. 

#4: Outsmart Your Competition With Beta Features

Beta features are any new applications or elements that Google wants to try out before it releases them for public access. These features are usually the latest updates to Google’s Ad system. 

Google Partner Agencies have access to those beta features. This means they can test and use a new feature up to a year or more before these new features are available to the wider public. 

The advantages that can be gained by using Google’s new marketing features well ahead of your competitors are plentiful. They can give quality insights into where Google Ads are headed in the future and help you get a leg up on the competition. 

#5: Keep Up With PPC Best Practices

The digital marketing sphere is constantly changing and Google Ads are no exception. New features are being added every day, and new privacy laws challenge existing Google Ads characteristics. It is important to stay up to date with all these new developments to make sure your digital marketing efforts pay off. 

Working with a Google Partner Agency provides you with the certainty that your agency is keeping up with PPC strategies as they evolve.

Google requires its partners to constantly upskill and take part in recertification exams to ensure they are well-informed about the latest changes. The certification exams include detailed questions about all Google Ads types including search, display, shopping, video, App Installs and more. Any agency that doesn’t take the exams, will no longer be able to maintain their partner badge. 

Evolution Digital Is Your Google Partner Agency

At Evolution Digital, we focus on putting our clients’ success to the forefront. As a full-service digital marketing agency, we have been implementing comprehensive digital strategies for clients of any size since 1999. 

Our team of dedicated digital marketing experts are Google Ads certified and offer in-depth experience in creating and maintaining successful Google Ads campaigns. 

If you are interested in learning how we can utilise our Google Partner status to take your business to new heights, get in touch with us today or give us a call at  +353 (0)1 288 5118.