Category Archives: Content Marketing

Conversion Rate Optimisation

How Conversion Rate Optimisation can help your business.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation (CRO) is about making sure you are directing the visitors on your website towards the action that you want them to complete. This could be anything from purchasing a product, completing a contact form or signing up for a newsletter online.  In other words, you want to convert online visitors into customers to increase your sales by giving them a positive experience on your website. The process of CRO will provide you with a better understanding of how visitors make their way around your site, what actions they take and what’s preventing them from completing your goals.

How does Conversion Rate Optimisation work?

As a business, you must understand that your current customers are your best customers. It’s much easier to maintain a loyal customer relationship than to make a new one; this also goes for your website; your best pages will continue being your best pages. With a good CRO strategy plan, your best-performing pages can even be better than before. Instead of focusing on the average pages or spending time and energy creating a new page that may or may not perform well, you can put more effort to the top pages that will give you substantial results.

CRO Research.

You need to have a good idea of your current website analytics. How many people visit your website? What are the most and least visited pages? What channel are your visitors coming from (organic, direct, social, etc.)? You can use tools such as Google Analytics to help you find answers to these questions. Researching who your potential clients are is very important, where they are from and what they do for a living, this will give you a better idea of how to sell your products or service to them.

Experimentation.

The basic strategy plan for conversion rate optimisation is experimentation. Start with a hypothesis and test parts of your website to see how the change affects the number of conversions you get per visit. For example, “if we move the ‘contact us’ form at the top of the landing page instead of being at the very bottom, we’ll increase conversions.”

Results.

After testing, review your results and use analytics to determine if the outcome was significant or not. If the results were positive and saw a dramatic increase of conversion, i.e., more people had filled up the ‘contact us’ form because it was moved to the top of the landing page instead of being at the bottom.  Take note of the change and apply it on to other parts of your website to enhance the page’s performance.

One of the world’s biggest online retailer Amazon revamped their website design so many times over the years before finding the right method for them. Until you find the correct CRO strategy that works for your online business, it will be a constant trial and error, so don’t worry if you don’t see the results you were hoping for overnight.

The importance of Conversion Rate Optimisation.

  1. Increase revenue: CRO identifies the different opportunities for you to boost your revenue and conversions.
  2. Increase customers: CRO focuses on the needs of the right customers for your website. You can also understand the objectives of your visitors on why they are visiting your site.
  3. Competitors: The more visitors you convert to customers means you are doing better than your competitors. It also says that your website traffic is increasing and your social media activity is improving.

How can Evolution Digital help?

You have to remember CRO is not about increasing the numbers of visitors to your website but converting them into customers. With time and the correct actions, a good CRO plan can increase sales, generate business and help build a loyal consumer for your company. If you have any questions about Conversion Rate Optimisation, Evolution Digital can help. Be sure to get in touch with us, and we can have a chat!

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Video for Content Marketing Strategy

Enhance Your Content Marketing Strategy With Video

In recent years, the landscape of content marketing has evolved visually. For a company’s website to stay relevant they must adapt their Content Marketing Strategy in accordance with new trends and studies.

According to Google, video content has been growing significantly over the last number of years and by 2019, “80% of global online traffic will be video content”(1). Video has become a staple in our everyday lives and there is over 6 million hours of content viewed on YouTube every month.

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Landing Page

The Importance of an effective Landing page

A landing page is a single web page that appears in response to clicking on a search result or an online advertisement. Many companies don’t know the power of specific landing pages. Customised pages are essential in order to maximise conversion of leads. Let us now delve deeper into the important role these pages play in digital marketing campaigns.

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link building

How To Do Link Building For Your Website

Nowadays, link building is more an art than a technique. For this reason, it is one the most challenging part of an SEO strategy for many businesses. Any link building strategy requires an SEO skillset, content strategy, creativity, sales knowledge and time. Sooner or later, you will need to put a link building strategy in place if you want your business’ website to reach a higher organic presence and, consequently, get more organic traffic. The digital world is constantly evolving and you will either keep up with or fall behind your competitors. Here is a practical guide on how to do link building for your website.

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