In recent years, the landscape of content marketing has evolved visually. For a company’s website to stay relevant they must adapt their Content Marketing Strategy in accordance with new trends and studies.
According to Google, video content has been growing significantly over the last number of years and by 2019, “80% of global online traffic will be video content”(1). Video has become a staple in our everyday lives and there is over 6 million hours of content viewed on YouTube every month. Continue reading
A landing page is a single web page that appears in response to clicking on a search result or an online advertisement. Many companies don’t know the power of specific landing pages. Customised pages are essential in order to maximise conversion of leads. Let us now delve deeper into the important role these pages play in digital marketing campaigns. Continue reading
Nowadays, link building is more an art than a technique. For this reason, it is one the most challenging part of an SEO strategy for many businesses. Any link building strategy requires an SEO skillset, content strategy, creativity, sales knowledge and time. Sooner or later, you will need to put a link building strategy in place if you want your business’ website to reach a higher organic presence and, consequently, get more organic traffic. The digital world is constantly evolving and you will either keep up with or fall behind your competitors. Here is a practical guide on how to do link building for your website. Continue reading
Content Marketing: What Is It?
Everybody speaks about content strategy: you need it to rank well on Google, to be seen on social media and to build brand loyalty. Continue reading