This years Learn Inbound event took place in The Mansion House on the 13th & 14th of September, and was once again a delight to attend. Guest speakers from all around the world came to share their thoughts and expertise on the changing digital marketing landscape. Anyone who attended is better off for it, but if you were unfortunate enough to miss it don’t worry; we’ve got you covered.
Let’s take you through the highlights of the conference. Thankfully many keynote speakers shared their slides for anyone interested in inbound marketing to read online.
Barry Adams is a well known specialist in SEO, and owner of “Polemic Digital”, an SEO agency based in Belfast. Barry’s best work comes in the form of his expertise in Technical SEO, travelling Ireland to speak about the three pillars of SEO; Technology, Relevancy and Authority. His presentation on “Technical SEO in the real world” was one of the highlights of the Conference. Make sure to check out Barry’s advice below and apply it to your website.
— Barry Adams 📈 (@badams) September 13, 2018
To no one’s surprise, Britney Muller’s presentation on The “Future of SEO” was one of the most popular talks of the festival. There were no seats left as Britney weaved her way through the both daunting and bright future that SEO has as a digital marketing tool. The specialist over at Moz and also the founder of Pryde Marketing was kind enough to share her deck online; check them out below:
— Ian Lurie (@portentint) September 13, 2018
Thank you, #LearnInbound
My Future of SEO Slides: https://t.co/PTMv4HORaC
So grateful to have been among such a high caliber lineup & such kind, brilliant attendees! You all inspire me to be better 🙏❤️ pic.twitter.com/l3E7FP2QzM
— Britney Muller (@BritneyMuller) September 14, 2018
One of the more intriguing decks of the week came from Orianti founder Aleyda Solis, who is also an experienced international SEO consultant, author and speaker. Aleyda gave a presentation titled “OK, How can I rank for Voice Search”, capturing the minds of even the other keynote speakers at the conference. The presentation gave more realistic predictions on voice search and its impact on SEO and display going forward. Her slides already have thousands of views since the event; so check out below to make sure you don’t get left behind!
— Aleyda Solis (@aleyda) September 13, 2018
Ian is the founder of the agency “Portent”, who cover all aspects of internet marketing. He spoke about Content workflow using Github and Markdown. This article is a must read for all content creationists, speaking through structure and also different tools to help you help you create and publish the best possible content. Check out the tweet below, and take a read of Portents blog for more insights on everything digital.
— Ian Lurie (@portentint) September 14, 2018
Dana DiTomaso is the president of “Kick Point Inc”, and spoke about an often overlooked aspect of digital marketing; reporting. These slides were eye-opening to anyone working in an agency who has delivery monthly or weekly reports to various clients. Dana’s advice on communication and language when talking to customers with different goals and ideals was particularly helpful. Check out her slides below.
— Dana DiTomaso (@danaditomaso) September 14, 2018
Paddy is the co founder of “aira.net” and the publisher of the linkbuildingbook.com. Paddy also spoke about content, this time about how bets to build up your inbound links. The presentation, “Content driven link building: what does good look like?” went down a treat, describing how its best to have a process and a data-led system in place to build up your links. Check out the slide deck below.
— Paddy Moogan (@paddymoogan) September 13, 2018
More content marketing goodness came from well known marketer and speaker Oli Gardner, who co-founded the landing page optimising agency “Unbounce”. Oli kicked off day two with one of our favourite talks, not just because of his knack for public speaking or creative slide deck, but the insightful information on Google Tag Manager. Read “Content Marketing Is Broken & Only Your Mom Can Fix It” below.
Thanks for waking up early and being an awesome crowd #LearnInbound. You can grab my slides here >> https://t.co/4I5GnkXvix and register to get early access to the Product Awareness setup and reporting. We have to fly home, enjoy the rest of the event! pic.twitter.com/yVDW4xGlxm
— Oli Gardner (@oligardner) September 14, 2018
The event was filled with amazing guests, not just the ones above but all the men and women who brought their expertise to the table. The event was run ever so smoothly and I suspect it will once again next year. Thank you to the speakers who shared their slides, and if we missed any decks be sure to share them with us!
Check out the Learn Inbound Facebook page for photos of the event.