Your brand needs to be on Facebook

Why Your Brand Needs To Be Visible On Facebook?

In today’s digitally savvy age, the use of digital media has become increasingly common for companies of all sizes. Social media is a two way communication platform which makes measuring the effectiveness of a campaign very difficult. On an average, there are 1.9 million daily users of Facebook which is five times that of the Irish Times. The number of users on Facebook is even more than the viewership of Ireland’s most watched TV show ‘The Late Late Show’ which has a 1.5 million viewership. These facts show the importance of using social media as part of the marketing activities. Using platforms such as Facebook, companies can create a loyal fan following which is a strong competitive advantage for the company.

Continue reading
WordPress WooCommerce

Automattic Acquires eCommerce plugin WooCommerce

When it comes to eCommerce on WordPress, the biggest and best option has for some time been, WooCommerce. The eCommerce plugin has grown significantly year on year and become the most used eCommerce platform on the web. With over  8,416,718 downloads, WooCommerce powers over 29% of all online stores! See some stats regarding eCommerce platform usage.

Continue reading
Password Security

Password Security

Password strength is a common discussion topic, and people still don’t understand the importance of it. If you Google “most common passwords” you will see that people still use passwords such as: password1234,  p4ssw0rd or even 123456.

Continue reading
Social Media Image Sizes

Image Size on Social Media – Getting it Right

By now we are all aware of the importance of social media marketing for businesses. According to Hubspot, 80% of marketers in 2014 claimed that their website traffic increased as a direct result of their social media activity, and this is a trend that is increasing year on year. Social media platforms are continuing to evolve and grow, and with it the way people use and interact with them is always changing.

Continue reading