Google introduced the new Google AdWords app last year taking the leading Pay-Per-Click platform to new levels. In January this year, the revolutionary AdWords App was launched for iOS devices provide the ease of AdWords to all users. According to the Google Inside AdWords blog, the new app acts as a companion to the desktop website allowing users to –
- View campaign statistics
- Update bids and budgets
- Get real-time alerts and notifications
- Act on suggestions for optimization
- Call a Google expert
With the changing user environment and more users using smartphones on a day-to-day basis for engagements, this is the perfect step for the Ad Giant to grow. All businesses are also acting on this shift to mobile which makes the Google shift a big boon for businesses.
Review & Make Changes On The Go
The app shows the user an overview of the number of clicks, costs and conversions when opened and also gives a more detailed review with metrics by Ad Group, by Day of the Week and even by device! This allows users to act quickly and make changes to their campaigns at all times of the day – even when they are away from their desks! This app has the potential to help prevent the loss of potential sales for businesses – especially small businesses!
Just like on the desktop, Google will give suggestions for improvements to the campaign – for example, new keywords to add or bid improvements – which can be enacted on right from the app. This way, there is no loss of time and everything happens right from the palm of your hand!
So, What’s The Verdict So Far?
As it is with everything with mobile, it is more convenient than pulling out a laptop on a holiday or even at home. Josh Franklin, a Manager in the Search Marketing Team of The Honest Company gave a great testimonial about the app – “Amidst the hectic holiday festivities, this app saved me from having to leave the dinner table to monitor performance and make quick changes to my accounts. That meant more time with my family. I’m excited for what’s to come!”
What do you think? Do you agree that this is going to revolutionize the platform or do the negative – pocket dialling equivalent or theft – outweigh the good that the app can do?
