How to Optimize your Twitter Practices in 5 steps:
Today, Twitter averages about 321 million monthly active users, with 42% of those users sending hundreds of millions of tweets every day. For small businesses, Twitter can serve as a helpful promotional tool. With over 300 million monthly active users, Twitter allows businesses to reach and connect with new audiences. Twitter offers small businesses the opportunity to grow their company through effective communication with customers and fans. If your brand is not already on Twitter, or if you are not familiar with the platform, it can be confusing to navigate. We’ve outlined five steps to help you fully optimize your brand’s Twitter profile.
- Engage in Conversation
With Twitter, it is best to focus on building relationships rather than just pushing your products or services. Encourage interaction with your followers by answering their questions, offering industry relevant advice, share interesting content, and even asking your own questions for your followers to answer.
Twitter also serves as a good platform for customer service. Twitter’s platform is very conversational, meaning that handling customer service issues on the platform can be done with a more personal touch. In addition to this, the transparency of these interactions can help to create deeper relationships and better trust.
2. Promote Your Twitter Profile on all Your Channels
Sharing your content across all your social media channels broadens your reach and allows you to connect with a wider audience of people. Some people may regularly check your website or Facebook page, but have no idea that you also have a Twitter profile for your brand. By promoting your Twitter profile on your website and other social media platforms, customers who may not follow you on Twitter will be aware that you do have valuable content on Twitter. Additionally, if your Twitter following is not as great as your followings on other platforms, promoting your Twitter on your more popular accounts will be beneficial in increasing your Twitter following.
3. Make Your Profile Representative of Your Brand
Your Twitter profile is what separates you from your competitors. Incorporating your brand throughout your Twitter profile gives your profile a unique identity. You can incorporate your brand logo, designs, colors and other relevant visuals to make your profile stand out while looking cohesive.
Use your logo as your profile picture as it is one of the quickest ways for customers to identify your brand. Your bio should also describe your business, as it appears in Twitter and Google search results. Choose a meaningful profile banner, possibly featuring a new product or drawing attention to a special promotion. Create a unique handle, or username, to help your customers easily identify you. Ideally, your handle should not change too much across social media platforms. You also want to make sure that your business name is clear on your profile. Finally, keep a pinned tweet that highlights your current news, promotion, or campaign so that visitors to your profile will see it immediately.
4. Build Your Credibility
By offering tips or solutions with your followers, you can showcase your expertise and increase your brand’s credibility. Share your recent work on your Twitter profile so that your followers know that your brand is keeping active and staying relevant. Interacting with other Industry professionals or engaging in industry related discussions shows your followers that you are an expert in your field.
5. Fill Your Timeline with Relevant Content
Make sure to follow people who are relevant to your business. By doing so, you can keep up with news from industry experts, competitors, and customers. This helps you to continue to build relationships and research your market. This also ensures that your Twitter timeline is filled with content that is interesting and related to your industry, instead of clogging your timeline with irrelevant content. Following hashtags is also important as hashtags increase exposure from more than just your usual audience. For example, if you hashtag your post with a trending hashtag, anyone on Twitter who searches that hashtag will be able to find your Tweet. This not only allows more people to find you, but it also allows you to discover new profiles, articles, and other relevant content tagged with that particular hashtag.
Whether you are starting a new company, or your brand is just not on Twitter yet, exploring Twitter as a marketing tool can be very useful. When used correctly, Twitter can help your business with generating leads and sales, increasing brand awareness, and building community. We hope these tips will help you to take advantage of all that the platform has to offer!
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