Project Description

WinaKoolHouse

Content Marketing Strategy

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The Task

‘Win A Kool House is a fundraiser set up by two sports clubs in Co. Wicklow that came in the form of a draw where you could buy a ticket for €105 and be in with a chance of winning a 3 bedroom house in Co. Wicklow worth €400,000. The committee approached us in January 2019 as they were struggling to reach their target having sold just 3,000 of the 10,000 ticket sales needed in 5 months. We were given 5 months to sell 6,500 tickets worth €682,500. Spoiler alert: We sold 8,353 tickets! Read on to find out how.

content marketing case study

The Solution

  • We devised an unstoppable content marketing strategy that included regular posting of aspirational, emotion evoking content on multiple social channels and through email marketing.
  • We created bespoke graphics, thumb-stopping ad copy and multiple videos to reach a worldwide audience on every platform with Social and Google ads.
  • We managed and liaised with a variety of online media outlets to ensure that we could get the nation talking about this incredible prize. These included Her.ie, Joe.ie, MummyPages.ie and Extra.ie.
  • We partnered up with influencers such as Rory’s Stories and Niall Quinn to advocate for the sports clubs who needed help and boost affinity with the fundraiser.

The Result

  • We surpassed the original goal of selling 6,500 tickets with a total of 8,353 tickets being sold within 5 months raising a whopping €920,000 for the clubs!
  • We reached 1,724,000 people with our social campaigns and secured 105,779 clicks on ads with 31% of overall traffic to the site coming from social.
  • Our Google ads campaigns generated 278,328 clicks at just 0.12 per click with 55% of traffic attributed to our ads.
  • Our digital marketing success was a key component in this project, helping two sports clubs to refurbish their facilities and secure their future.
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Raised for the fundraiser
0
Tickets Sold
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Website Sessions in June 2019
0%
of Traffic Came from Social

“Evolution Digital truly showcased what WinAKoolHouse is all about. Seeing them creating content that encapsulated the spirit of our community and WinAKoolHouse was amazing. They got into the hearts of people with their creative flair and that was truly special.”

Thomas Messitt, Chairman Kilcoole GAA
www.winakoolhouse.ie