Newcastle Design

PPC & SEO Strategy

The Task

Newcastle Design are Ireland’s premier kitchen design and interior experts, based out of Newcastle Co. Wicklow. They first came to us looking to establish their brand online and create a prominent online presence through developing their website and a digital strategy. The overall aim of the project was to ensure that Newcastle were established as one of the top leaders in their industry and that quality leads are consistently generated. Find out how we increased conversions by 40% below..

digital case study

The Solution

  • Evolution Digital conducted thorough competitor and market research to design a bespoke digital marketing strategy that was centred around the main goals; increasing brand awareness, driving traffic to the website and generating leads.
  • Critical to our strategy was to utilise both PPC and SEO to establish Newcastle’s brand online and to begin the process of lead generation.
  • We created strong campaigns targeting key phrases and words that topped the search funnel and developed ads that accurately represented the brand.
  • Our SEO and PPC efforts tied in nicely together, with an on page strategy, blogs and PPC campaigns working in tandem to increase quality traffic to the site and excel against the competition.

The Result

  • Between August 2019 and April 2020, we have achieved a 43% increase in people reached.
  • A 313% increase in impressions on our social media ads.
  • A 159% increase in clicks on social ads.
  • A 286% increase in traffic to the site from social media.
  • Massive increases in online and in store voucher sales.
  • Large turnouts for their charity drives and flash tattoo events 
  • An increase in online and in store bookings
Newcastle Design
Increase in Traffic
Increase in contact form submissions
Drop in Avg Cost Per Click
Reduction in Cost Per Conversion

“We have found the team at Evolution Digital a truly fantastic company to deal with the constant change of the Digital Marketing requirement in our industry and this bringing our presence to the forefront online . They are an innovative, creative company and certainly know how to hand hold their clients, each stop of the road offering a huge well advised menu of options for their clients to select from to guide through this exciting world of constant change. We have no hesitation in recommending then to anyone and welcome a call from anyone to discuss further.”

Ronan Carey, Managing Director