Mad Flowers

Social Media Strategy

The Task

Alongside managing and implementing an all inclusive digital marketing strategy for Madflowers, we began performing email marketing as a part of this in 2016. We were tasked with gathering new subscribers to continuously grow their email list and to nurture them into loyal customers through a steady stream of special offers and bespoke content. Now, 12% of their email conversions are attributed to our email marketing campaigns! Read on to find out how we achieved this.

mad flowers digital

The Solution

  • We developed a strong lead magnet strategy to gather sign ups via the promotion of irresistible incentives such as discounts and giveaways in exchange for an email address.
  • We used social media advertising and google ads to maximise our reach for these lead magnets.
  • After building custom email templates for Madflowers, we incorporated compelling text, links and eye-catching graphics to create a mix of unique content for each email.
  • We created personalised, branded graphics of their products, highlighted any current special offers or discount codes, as well as linked to the blogs we wrote on a weekly basis for Madflowers.

The Result

Since we began working with MadFlowers in 2019, we have achieved rewarding and lucrative results via email. We have generated an active hive of engaged subscribers who keep coming back for more.

  • Email accounted for 3% of overall website traffic
  • Email accounted for 12% of assisted conversions
digital marketing services
SMEs Rely On Email As The Primary Customer Acquisition Channel
SME’s Rely On Email For Customer Retention
Overall Website Traffic Directed From Email
Assisted Conversions Stemmed From Email

“Since joining forces with Evolution Digital we’ve really come to see the benefits of digital marketing. Evolution helped us establish our social presence with regular posting and giveaways, they assisted us with setting up a new and optimised website and continue to work on updating it with new banners and blogs when needed. They perform our email marketing for us too which is a huge weight off our shoulders. We feel content knowing our company’s marketing is in the safe and capable hands of Evolution Digital. The team they have is exceptional, the communication is especially brilliant and they really go above and beyond our expectations. If you’re looking for an experienced digital marketing company that not only knows how to get results, but truly cares about your business, Evolution Digital is the way to go.”