The Ink Factory

Social Media Strategy

The Task

The Ink Factory is a tattoo studio based in Dublin City Centre, Evolution Digital were tasked with establishing them as a professional and reputable brand through high quality content and branding on both Facebook and Instagram. We aimed to build their brand awareness and improve referral traffic from social media to the website to increase sales both online and in store. Find out how we increased their social traffic by 286% in just 9 months!

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The Solution

  • As well as ongoing SEO and Google campaigns, social media advertising was an integral part of the plan to get new eyes on their brand and to boost engagement with their followers.
  • We developed organic social media strategies to give direction to their in house social media manager and ensure a seamless blend between paid and organic content.
  • In partnership with their marketing team, we curated highly targeted, creative campaigns that reflected the quirky, art centric vibe of their brand  with exuberant graphics and unforgettable ad copy.
  • We developed highly engaged audiences of converters through ongoing testing and monitoring of our campaigns.

The Result

  • Between August 2019 and April 2020, we have achieved a 43% increase in people reached.
  • A 313% increase in impressions on our social media ads.
  • A 159% increase in clicks on social ads.
  • A 286% increase in traffic to the site from social media.
  • Massive increases in online and in store voucher sales.
  • Large turnouts for their charity drives and flash tattoo events 
  • An increase in online and in store bookings
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Years in The Business
Monthly searches on Google
Of clicks go to the top 3 paid ads on the search results page
More likely to buy purchase coming from an Ad than from Organic

“The Ink Factory reached out for Evolutions Digital’s help in the Summer of 2019 looking for an Agency to take us in a new direction. Their team was an immediate help, formulating a comprehensive Digital Marketing strategy encompassing all areas. The results since they came on board have been impressive, particularly through the Social Media campaigns. We hope to continue working with the team for years to come”

Eve Em, Co-Founder