Dublin International Foundation College (DIFC) offers international students a pathway to study in leading universities throughout Ireland and the UK. Evolution Digital were tasked with reaching out to the clients target audience throughout the world. We would need a strategy and develop campaigns for the various regions and countries. Increasing the traffic with high quality, targeted candidates was key to success.
We transformed developed a digital strategy which involved, search engine optimisation (SEO), targeted online advertising via Google AdWords and Facebook advertisement. Progress would be monitored with regular monitoring and reporting on leads, website traffic and advertisement engagement levels.
DIFC saw that through our work we could measurable see that we directly increased website traffic by trebling what it was. Student leads also saw a huge increase with it more than doubling and there was a 90% increase in direct student applications. Evolution Digital continued helping DIFC to continually hone their online strategy to support changing trends in the industry.
“We are extremely glad to have discovered Evolution Digital. They continue to deliver on their promises & importantly, are a pleasure to deal with and always available when we need them most. We didn’t expect, when commissioning digital marketing professionals to help us improve traffic to our website, that their level of involvement would be so high.”
DIARMUID MORONEY, MANAGING DIRECTOR