On Page Optimisation refers to search engine optimisation of a page on a website. The aim of the process is to tweak your webpage to satisfy Google’s ranking algorithm, and have the page in optimal shape for performance on the search engines. Generally, on page SEO relates to the content on the page.
There are numerous criteria to address when optimising a page. The “Meta Data” is the text which appears associated with your webpage on the search engine results page, and also when you hover your cursor over the top of your browser. Including your keywords and having these at the optimal length is one of the most crucial aspects of SEO.
Other important on page SEO techniques include optimising your headers (H1,H2,H3 etc.) in a similar way to the Meta Title, as well as making sure your content is of the highest quality. Keyword stuffing can result in the page being penalised by Google. Having Alt Text on your images, as well as an internal linking structure in place is also vital to having a properly optimised website.
Get in touch with Evolution Digital today to find out what we can do to improve your on page SEO and ranking on Google.