Backlinks are key for SEO, because they give authority to your pages and domain. A backlink is when one website will provide a link back to another website, it’s that simple. For example If I write a blog about the best Skiing destinations in France, I will mention some of the resorts, and provide a link for people to visit their site. If a website which gets a lot of traffic, has been around for a long time, and is generally in Google’s good books, has a link to your website, it effectively tells Google that your website can be trusted too. The more of these you build up, the better you will begin to rank on the search engines. The focus here is on quality rather than quantity.
We devise and implement comprehensive backlink strategies for our clients, through relationships with journalists, content creators and other website authors. It is crucial to monitor backlinks also, as you may be getting penalised by Google without knowing it, if a dangerous website is linking to yours. Get in touch with Evolution today to start your backlink strategy.