Writing, optimising, and uploading blogs to your website is a key part of SEO. Writing fresh content for your website is a way of showing Google you are active, authoritative, and are staying up to date on the latest trends. Blogging has other benefits to SEO, relating to particular keywords. Each services page on your site should only have a limited amount of keywords it is being optimised for. Writing a blog however, and having an internal link back to your service page, allows you to optimise for further keywords, and usually more long tail.
Blogs must follow general on page optimisation guidelines, such as meta data, headings and image alt text etc. Having a strong word count, as well as an optimal keyword density are important again. Try and create a content calender of blogs covering different topics, and make sure to share them on social media, or try and have them featured on other websites to receive a backlink. Get in touch with Evolution Digital today, and see examples of our professional blog writing capabilities.