Google Shopping Campaigns for your Ecommerce Website
A must for ecommerce, Google Shopping combines all the benefits of an online marketplace and price comparison tool with ads on the world’s largest search engine. Our long term shopping strategies are designed to help you get the most from this highly competitive and potentially lucrative channel.
Shopping ads offer ecommerce clients the chance to pay for clicks from a highly engaged audience with users being shown specific products before clicking through. Unlike traditional google search ads (text based), shopping image ads display your wares to the client before they click so you know they are genuinely interested. Shopping also has the added advantage of being visual which allows for higher CTR’s.
We will ensure your feed matches Google’s requirements for shopping and advise on amendments that will improve your performance in the Google shopping marketplace.
Our long term strategy will enable you to focus on the most lucrative products from your feed so your shopping budget delivers the highest ROI possible.
Benefits of Google Shopping Advertising
- It’s Visual: Unlike standard search ads Shopping Ads allow you to present the searcher with an image of your product. This gives advertisers who invest in shopping a massive advantage of those who don’t.
- It’s Prominent: Shopping ads are prominently displayed in the top half of the page of search results. This combined with their visual impact makes them stand out from the rest of the results on the page.
- It’s Actionable: Google shopping drives leads. If a user clicks on an ad that specifically displays the product that you want to sell then you know that they have a real interest in
- It’s Expansive: With Google shopping your ads are shown based on the information in your shopping feed. So this allows you to show up for a bigger range of related searches while still being relevant to the products that you want to sell
“I have been working with Evolution since 2016. Mainly with a view to growing our online sales through SEO and paid search. Over the past number of years I have seen steady growth from both channels leading to a huge increase in online revenue over the past four years. The team at Evolution have been extremely helpful and friendly and always seem to be striving to improve our campaigns performance where possible. I would happily recommend them to any business looking to improve their digital marketing efforts and drive more website sales and enquiries.”
David Kelly – MD, Coving Direct