The Task
Paradigm Clinic is a hair transplant clinic based in Belfast. They reached out to Evolution Digital in 2017 with the hopes of increasing inbound traffic to their website, and generating high quality leads from it. Read on to find out how we got them to rank No. 1 for ‘Hair Transplant Belfast’ and tripled their keyword rankings overall!
The Solution
- Our SEO team put in place a comprehensive SEO strategy, including on page and off page techniques.
- The website was altered slightly to allow for an optimal SEO structure, simplifying usability for the end user, and making it easier for Google to crawl the site.
- A content calendar was devised and carried out through blogs posted on the website.
- Local SEO was key to improving the clients rankings in Belfast and appearing prominently on the map pack.
- These techniques were implemented with consistency and a great attention to detail which led to incredible results for Paradigm Clinic!
The Result
- Paradigm Clinic’s organic traffic has risen every year since we implemented our SEO strategy with the overall figure climbing 138% from 2018 to 2019!
- Keyword rankings have been key to this, with Paradigm now appearing first for “Hair Transplant Belfast”, which has been reflected in the large volume of new business brought in.
- The number of keywords that Paradigm appears for on the first page has more than tripled since we took over.
- The high quality organic traffic that was brought in caused a hefty 170% increase in contact forms submitted through organic traffic in just one year!
“Evolution Digital have helped grow Paradigm Clinic immensely in the last few years. We reached out to their team in 2017, and they have been with us every step of the way since. Our enquiries have skyrocketed, as the team have done great work on Facebook, Google Ads and with the SEO. I hope to continue our relationship with Evolution Digital for years to come.”
Joanne Scannell, Chief Consultant Paradigm Clinic
www.paradigmclinic.co.uk