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small brands killing it on social media

Small Irish Brands Killing it on Social Media

It’s no secret that social media marketing is now an integral part of digital marketing. It can be a great way to promote a small business just starting off, as it is inexpensive, easy to use, and can reach a large number of potential consumers. With so many businesses now using social media, however, it can be hard for small Irish businesses to stand out in an ever-changing industry that can be extremely noisy and crowded. We’ve compiled a list of 10 small Irish businesses that are truly embracing social media as a lucrative marketing platform.

Folkster (@shopfolkster)

best irish companies on social media

Folker is an independent female-owned Irish clothing and accessories retailer. The brand are based in Kilkenny and also opened a pop-up store at Dundrum Town Centre in Dublin just before Christmas. With 88.5k followers on Instagram, the brand actively uses this platform to promote and engage with customers. Through using the built-in Instagram shop feature and through regular and insightful posting, the brand is paving the way for trendy Irish-owned fashion retailers.


Craft Cocktails (@irishcraftcocktails)

craft cocktails

Having only begun their business venture a couple of months ago, Craft Cocktails are a prime example of a business who had to adapt their offerings when the pandemic hit. The talented bartenders of the award-winning cocktail bar BAR 1661 got together and founded a craft cocktail business, which offers delivery across Ireland, personalised labeling and a variety of delicious cocktails. Having only started their Instagram page at the beginning of October, it is clear that so much effort has gone into the creativity of the images and the brand as a whole.


Gym+Coffee (@gympluscoffee)


Gym+Coffee is an Irish designed athleisure company that not only sells gym and coffee-related products – but also a way of life. With over 70k followers on Instagram and stores in Dublin, Cork, Limerick and London, the business that started with three young entrepreneurs looking to establish a community of coffee enthusiasts has turned into something much bigger than they were expecting. The brand is now one of the most recognised athleisure brands in Ireland and the UK and uses Facebook, Instagram, Twitter and TikTok to successfully market their products.


Wild Éire (@thewildeire)

wild eire 

Wild Éire are a relatively new brand that sells vintage and reworked clothing, while placing a significant emphasis on sustainability. The brand has created a large community of vintage fashion lovers and often donates their proceeds to various charities and promotes the importance of mental health and wellbeing. The brand is extremely active and engaging on social media, both with their followers and with other small Irish businesses.


The Happy Pear (@thehappypear)

irish social media company

The Happy Pear has been going from strength to strength since twin brothers Dave and Steve set up a small vegetable shop in 2004 with a dream to inspire healthy and plant-based eating. With over 500k Instagram followers, four #1 best-selling books and 120 employees, The Happy Pear is a prime example of a small Irish business success story. The brand makes great use out of their social media channels to showcase their beautiful produce, to provide information about courses and cookbooks and to brighten their followers’ days with stunning photos of Greystones, where they are based.


Eight Degrees Brewing (@eightdegreesbrewing)

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Eight Degrees Brewing is an Irish microbrewery located in Mitchelstown, Co. Cork. The company offers a selection of unique and adventurous beers and ales, all available for delivery, and their Instagram page will be sure to keep you informed of everything beer and brewing-related. Their Sunburnt Irish Red was recently named World’s Best Pale Amber at this year’s World Beer Awards.


West Cork Beard Company (@westcorkbeardcompany)

west cork beard 

West Cork Beard Company is an Irish business, offering natural, handmade beard care products. The Clonakility based brand often showcases the gorgeous West Cork scenery in their photos, alongside their impressive beard care products.


Sculpted by Aimee Cosmetics (@sculptedbyaimee)

sculpted by aimee 

Sculpted by Aimee Cosmetics is an Irish makeup brand founded in 2016 by professional Dublin makeup artist Aimee Connolly. The brand has grown significantly since its founding and now provides a full range of makeup products, available to purchase on their website and through various retail outlets. The brand is extremely active on social media with over 70k followers, as well as Aimee’s personal page with over 120k. It is clear that Aimee and her brand have used their social media platform to their advantage and are quickly becoming a well-established Irish makeup brand.


Seoidín Jewellery (@seoidinjewellery)

ireland social media influencers

Founded in a small town in the West of Ireland in 1996 by Maureen Harrison, Seoidín Jewellery is an Irish jewellery brand that creates unique pieces of jewellery, inspired by Ireland. The brand utilises social media by displaying their jewellery beautifully on their Instagram page, providing links to the products using the Instagram shop feature.


Lovin Dublin (@lovindublin)

social media ireland

Finally we have Lovin Dublin, an informative blog that provides the latest Dublin-related tips and tricks. Their website and social media pages provide up-to-date information about food, retail and activities in the capital, as well as providing stunning images of the Dublin area, as you can see above. Lovin Dublin regularly collaborate with other brands through various competitions and give-aways – all the more reason to give them a follow!


Social Media Marketing with Evolution Digital

For help on social media marketing for your business, contact our full-service social media agency today by emailing or calling (01) 288 5118.

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top social media tips for small businesses

Social Media Tips for Small Businesses in Ireland

The importance of social media for small businesses is understated and its potential is often disregarded. A social media presence is sometimes seen as an after-thought to a new business, when in fact, many small brands have now actually started their business through the use of social media alone. Dollar Shave Club, for example, started with a viral YouTube video ad, and the make-up brand Glossier began as a beauty blog and Instagram account. The idea of building up a customer base on social media is not only cheaper, but can be much more effective than trying to promote a business without any social media engagement. With this in mind, we’ve put together our top tips for small businesses, looking to make the most out of social media in 2021.

Be Responsive

Use the fact that you’re a small business to your advantage. Yes, larger businesses may have the resources to make impressive Instagram videos or to work with professional photographers, but small businesses have the ability to provide much better customer service. Potential customers will value the fact that you’re able to respond to their direct messages straight away, and can help them with their queries, whereas larger companies may use automated messages or bots to respond to their customers. Make use out of interactive material such as Instagram stories or Linkedin polls. Create regular competitions and show your followers appreciation. Do what larger companies struggle to do efficiently – reply to comments, engage with customers and provide fast and efficient customer service. Even if you become a large, successful company yourself in time, this customer service will stand to you and you will have gained a great reputation for providing exceptional customer service from when you first started out.

Don’t Just Promote Yourself

Brands can often make the mistake of overly self-promoting on their social media channels. The promotion of your brand and your products is, of course, important, but it should be sprinkled into your posts rather than dominating your accounts. For the most part, your organic social media content will be viewed by users who are already following you, which means there’s no need to self-promote too much – leave that for paid social ads. Your followers want to see engaging and interesting content like quizzes, polls, memes or relevant industry information. Take the world-renowned chocolatier Lindt, for example. Rather than flooding their channels with products and prices, they provide interesting and aesthetically pleasing content. Their quizzes about the brand’s history and re-posts of fans’ chocolate creations on their Instagram story provides fun, engaging content that will keep customers invested in the brand and its business.


social media tips for small business social media tips for small business social media tips for small business

Utilise Paid Social Ads

Creating paid social advertising campaigns can really help to promote brand awareness, which is vital for small businesses. With paid social media ads, you can target your ads at specific audiences based on gender, location, age and interests. It is important to make sure that you’re using the right platforms to advertise your business, however. Look at the average age demographics for each platform and see which one would best suit your brand and your industry. A business targeted at an older generation would have little reason to use TikTok ads, whereas Facebook ads may not be the best option for a product directed at teenagers. Paid social advertising promotes brand awareness, credibility and ultimately, sales. Spending even a few euro a day on paid social advertising can really improve the growth of small businesses and should not be disregarded.

social media tips ireland business

Keep Track of your Metrics

So you’ve invested in paid social ads and you’re keeping on top of your organic social media content – great! But how do you know if any of it is working? This is where you need to be keeping track of your metrics so you can analyse your efforts and see what’s working and what isn’t. The metrics you choose to look at will be defined by the goals you have set. For example, if your goal is to improve brand awareness, then you should be looking at impressions and reach, and if your goal is to increase conversions, then you’ll be monitoring referrals and click-through-rates. This can be done either by monitoring the information provided by the platform itself, or by using a third-party software such as Google Analytics. It may take a while to wrap your head around it, but there are many tutorials available online that will give you a step-by-step guide of how to monitor your metrics and help you discover what aspects of your marketing plan need improvement.


Watch out for the Competition

Our final social media tip for small businesses is to keep an eye on the competition. Things can change rapidly in the world of social media and brands can get easily left behind if they fail to keep up with new trends or features. Make sure that you keep a close eye on what similar brands are doing on their social media channels, both to get inspiration and to keep up to date. Don’t bother trying to replicate what much bigger brands are doing, or brands with a completely different image and aesthetic to yours. Look at what similar brands in your industry are doing instead. With this being said, don’t try and copy other ideas completely. Put your own mark on things and create content that fits your industry and your image. 


Social Media Marketing for Small Businesses in Ireland

If you need a hand with your social media marketing, or indeed any other digital marketing strategy, then get in touch with us here at Evolution Digital Marketing where we can help your business to reach its full potential.

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