Background: Fancy Dress Store are Ireland’s leading online retailer of Fancy Dress Outfits, Costumes and Fancy Dress Accessories. The promoters of the Company have been in business for 25 years, and in 2009 saw an opportunity to set up a dedicated business supplying Fancy Dress Outfits to from a dedicated online shop. To date the Company has been extremely successful Business.

Requirement: Before even setting up the company, Alan and his team in Fancydressstore.ie contacted Evolution Digital to assist with the future Digital Internet Marketing Strategy. The plan first of all was to come up with a good online name, ascertain the size of the current and try and forecast the future potential of the market and then to devise a detailed roll out plan over the following three years.

Approach: From the start it was obvious this was going to be a large but exciting undertaking, taking something from concept to a stage where the online presence would be established, and from there the important work of getting the new website ranked highly on Google’s Organic Listing using SEO. Evolution Digital identified and implemented a strategy with a lot of flexibility as we knew this was something that may need to change at various points throughout the initial stages of the project (year 1). Year 1 we achieved the planned level of visitors and sales online which was very important. In year’s 2, 3 and 4 Evolution Digital greatly surpassed the targets for both visitor numbers and sales online. The plan from here is to expand out the Digital Presence online for fancydressstore.ie.

Results: Targets for figures and results year on year were surpassed by approximately 200 % per annum! Benefits: The benefit for Fancydressstore.ie have been immense, it has allowed the company to grow organically; and establish itself as the Number One Supplier of Fancy Dress Costumes in Ireland. All this being the case the plan now is to commence tackling the UK market.

Testimonial: I have worked with Evolution Digital for many years and am extremely happy with their help and loyalty over the years. They have managed our Digtal Marketing Campaigns (SEO and Google Adwords) for the Fancy Dress Store (www.fancydressstore.ie) successfully for several years and I’ve recently commissioned them to build and roll out a new presence for our other business BalloonMan. The whole team in Evolution Digital provide excellent customer service, are always easy to deal with and at the end of the day get us the measureable results we require. I can see us working together for a long time.
– Alan Simmonds (MD) Fancy Dress Store & Balloon Man

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