As marketers we are all aware by now that in 2015 mobile internet usage officially surpassed desktop internet usage. That, combined with Google’s Mobile Friendly Update in April last year, meant that 2015 was a massive year for mobile traffic!
That is all old news by now, but have you acted upon it? Are you aware of the behaviour of your mobile website visitors versus your desktop website visitors? If you’re not….then you should start now!Continue reading