All posts by Evolution Digital

6 Ways to Optimise Your Youtube Practices

Billions of people watch videos on YouTube everyday. This makes the platform the second largest search engine after Google. Videos have risen as an important part of online marketing. While many companies have come to realize the power behind videos, they don’t necessarily know how to optimize their YouTube practices or content. How can you make sure that you and your brand capture this traffic? Taking just a few extra steps to optimize your videos will give you an online advantage, making your content easier to find and to share.

1. Name Your Video with a Target Keyword

The title of your YouTube video is important as it serves as a meta tag, which tells the search engines what the web page and your video is about. Just as it is important to optimize your written content for your website, it is important to identify keywords that help to identify your video. For this reason, it is important to use keywords in your video title. When people browse or search videos on YouTube, one of the first things that they notice is the video title. The title is what determines whether or not the viewer will actually click to watch your video. As long as your keyword fits naturally in your video title, it will serve you well to optimize your title.

2. Write Your Description with SEO in Mind

The description boxes on YouTube videos can also be helpful for search engines and viewers. Description boxes can be up to 1,000 characters, however, many viewers do not read past what YouTube automatically displays for description boxes, which would be only the first two or three lines of text. Despite this, it is still beneficial to optimize your description box with keywords and phrases. An optimized description allows your video to show up in the suggested videos sidebar on the website, which helps to expose your video to more users.

3. Tag Your Video with Related Keywords

Using tags on your video allows both YouTube and your viewers to know what the content and context of your video is. By using relevant tags, YouTube can place your video in the suggested videos sidebar as a similar video, in turn, broadening the reach of your video. Tags should be a mix of the most important keywords and more general keywords. However, it is important to avoid using irrelevant tags as Google may penalize users who do.

4. Track the Right Metrics

YouTube Analytics allows you to see your greatest areas of success as well as areas that need improvement. The three main reports that YouTube provides are Revenue Reports, Watch Time Reports, and Interaction Reports. Other important analytics to keep track of include audience retention, demographics, playback locations, traffic sources and devices. These analytics will

allow you to see everything from what location and devices people are watching your videos from, to how people discover your videos and when they stop watching them.

5. Encourage Embedding

If someone embeds your video on their site, it allows your video’s rating to be boosted in search engine results. If you embed your video on your own website, you also give your site the opportunity for increased traffic by giving search engines added content to rank. Embedding your videos on a website acts like a back link, enabling your videos to be placed in search engine results, resulting in more views. It also helps you reach a wider, more diverse audience apart from just your usual YouTube audience.

6. Encourage Your Viewers to Like and Share Your Videos

The most important interaction metrics that YouTube shows you on your interaction reports include Subscriber numbers, Likes and Dislikes, Comments and Sharing. These metrics show you how viewers feel about your videos and give you the opportunity to interact and form relationships with your subscribers. It is beneficial to promote your videos on your other social media platforms, like Facebook or Twitter, if you have any. It is also important to encourage your viewers to comment, share and leave a Like on your video. Similar to Views, the more Likes that you have on your video, the better your YouTube SEO ranking will be.

Having a strong YouTube presence can have a huge impact on your brand reach by giving you the opportunity to engage with the billions of users on the platform. Once people watch your video, you have the chance to expand your communication with them by encouraging them to go to your company website, ultimately leading to conversions. By optimizing your YouTube practices, you can take full advantage of the branding power that the platform provides.

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LinkedIn

5 Steps to Optimize Your LinkedIn Profile

With over 500 million professional profiles, LinkedIn allows you to form a strong network between other professionals and like-minded individuals. LinkedIn can connect you with potential employers through their powerful job board, offer you the ability to build your professional brand, can help rank your name on Google, keep you up to date on industry news, and help you to grow your personal network exponentially. In an era where online presence is continuing to grow in importance, it has never been more necessary to work on your personal branding.

It may feel as though your profile is lost amongst the millions of others, but making your profile stand out may be easier than you think. To ensure that your profile does not go overlooked, here are 5 steps to optimize your LinkedIn profile:

1. Make Your Profile Attractive and Well Rounded

It’s best to fill out as much of your profile as you can. The more information you include on your profile, the better your chances are of making new connections and standing out to potential employers or customers. It is also important to keep the content on your page clear and easy to follow so visitors to your profile will see the information they’re looking for without having to sift through content that is not relevant.

Another way to make your profile easier to find is by customizing your URL. Customizing your URL serves as a quick, easy way to make your profile standout over others. A custom URL also comes across as a cleaner look if you wish to include your LinkedIn profile on business cards or your email signature.

2. Make Your Profile Easier to Find with Keywords

If you want more visits to your profile, it is important to make sure that your profile is easy to find. This can be done by using keywords throughout your profile. Keywords will gain you a higher search engine page ranking, which in turn will allow prospective customers to find you easily. The effective application of Search Engine Optimization (SEO) techniques can potentially double, or even triple, visitor traffic to your profile. Aside from your name, your Professional Headline is the most highly rated field in the index. It is important to have keywords listed in your headline field to increase your ranking amongst other users who have the same terms. Keywords can also be added to your title. For example, instead of having the title “Senior Consultant”, adding “Senior Consultant – IT Project Management” will help to give a clearer explanation of your position while getting in as many appropriate keywords as possible. Having skills that are endorsed also plays a heavy factor into your profile searchability, so it is beneficial to add keywords and accept endorsements on them. While not everyone may understand SEO concepts, it is important to remember that more content on your profile, especially with relevant keywords, will result in more visitors.

3. Use Status Updates to Your Advantage

LinkedIn status updates serve as the perfect opportunity to improve your personal brand, expand your influence, and generate leads. LinkedIn performed its own research which shows that by posting every weekday, you will reach 60% of your unique audience. Another study showed that people looking for jobs improved their chances of being contacted by a recruiter ten times just by posting weekly status updates.

LinkedIn status updates have the ability to have a major impact, unlike status updates on other social media platforms. This is because a LinkedIn status update showcases your professional status and features your photo, name, title, business and engagement metrics.  You can use LinkedIn status updates to your advantage by sharing news stories about your company or updates about your work with those in your network. You can post an article that your followers find interesting or an image that attract attention and provides value. Updating your status regularly shows your network that you are active in your industry and that you keep up to date with relevant news.

4. Join and Create LinkedIn Groups

Whether you create a group or join an industry related group, the icons for those groups will appear in your profile. LinkedIn Groups have useful management features that are not available on other social media platforms. These features allow you to send an overview of daily or weekly activities that occurred within the group to members as a summary. When creating a LinkedIn Group for your brand, it is important to make the focus on topics that your customers care about, instead of focusing on promoting your company. This will spark more conversation and engagement between your customers in the group. Successfully run LinkedIn Groups can help provide you with a great place to build your professional community.

5. Give and Receive Quality Recommendations

Asking and giving recommendations broadens your network and establishes a positive reputation. While having recommendations and endorsements can help you to stand out in a sea of profiles, vague recommendations can actually have the opposite effect. A good way to start is by improving the quality of recommendations that you provide for others. If you have asked for a recommendation in return, you can provide that person with some guidelines to help the recommendation to stand out.

A good recommendation will include:

  • Your key strengths
  • Why it was enjoyable to work with you
  • One word that the person writing your recommendation would describe you with
  • A problem that the person writing your recommendation had which you helped them to overcome.

To make all of these points stronger, it is important to reinforce each idea with a specific example. While any recommendation is great to receive, highlighting your benefits and the value that you bring can really help you to standout in a crowded job market.

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