A landing page is a single web page that appears in response to clicking on a search result or an online advertisement. Many companies don’t know the power of specific landing pages. Customised pages are essential in order to maximise conversion of leads. Let us now delve deeper into the important role these pages play in digital marketing campaigns.Continue reading
Research shows social media’s growing popularity. Studies show more and more organisations rely on social media as a marketing channel. As more and more organisations experiment with this form of media, they are finding certain platforms are more effective than others. For example studies show retailers find Facebook and Instagram most effective when communicating with their target audience. However LinkedIn has proven more effective for B2B organisations. Let us now look at how to build a social media strategy that works.Continue reading
Nowadays, link building is more an art than a technique. For this reason, it is one the most challenging part of an SEO strategy for many businesses. Any link building strategy requires an SEO skillset, content strategy, creativity, sales knowledge and time. Sooner or later, you will need to put a link building strategy in place if you want your business’ website to reach a higher organic presence and, consequently, get more organic traffic. The digital world is constantly evolving and you will either keep up with or fall behind your competitors. Here is a practical guide on how to do link building for your website.Continue reading
As marketers we are all aware by now that in 2015 mobile internet usage officially surpassed desktop internet usage. That, combined with Google’s Mobile Friendly Update in April last year, meant that 2015 was a massive year for mobile traffic!
That is all old news by now, but have you acted upon it? Are you aware of the behaviour of your mobile website visitors versus your desktop website visitors? If you’re not….then you should start now!Continue reading
Content Marketing: What Is It?
Everybody speaks about content strategy: you need it to rank well on Google, to be seen on social media and to build brand loyalty.Continue reading
When you are planning to do a website for you or your own company, you have to produce a website that it is up to the standards and follows current guidelines. How can you be sure that you are doing it correctly however?
Well the solution is to have a guideline of tasks or a checklist of steps that you can closely follow. This is important because missing or neglecting some simple steps in the process might result in a website that does not rank well on search engines, even if it looks visually stunning.Continue reading