Google Shopping

Google Shopping

Google Shopping recently arrived in Ireland. So what does this mean for Irish retailers? If you’re a retailer in Ireland you can now use Google shopping to promote your inventory and boost traffic to your website or retail store. Google shopping allows retailers to show their product image, alongside the price and product description at the top of search results.

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Landing Page

The Importance of an effective Landing page

A landing page is a single web page that appears in response to clicking on a search result or an online advertisement. Many companies don’t know the power of specific landing pages. Customised pages are essential in order to maximise conversion of leads. Let us now delve deeper into the important role these pages play in digital marketing campaigns.

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Social Media

Social Media Strategy for 2017

Social Media

Research shows social media’s growing popularity. Studies show more and more organisations rely on social media as a marketing channel.  As more and more organisations experiment with this form of media, they are finding certain platforms are more effective than others. For example studies show retailers find Facebook and Instagram most effective when communicating with their target audience. However LinkedIn has proven more effective for B2B organisations.  Let us now look at how to build a social media strategy that works.

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link building

How To Do Link Building For Your Website

Nowadays, link building is more an art than a technique. For this reason, it is one the most challenging part of an SEO strategy for many businesses. Any link building strategy requires an SEO skillset, content strategy, creativity, sales knowledge and time. Sooner or later, you will need to put a link building strategy in place if you want your business’ website to reach a higher organic presence and, consequently, get more organic traffic. The digital world is constantly evolving and you will either keep up with or fall behind your competitors. Here is a practical guide on how to do link building for your website.

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mobile-traffic

Mobile Traffic – Are you making the most of it?

As marketers we are all aware by now that in 2015 mobile internet usage officially surpassed desktop internet usage. That, combined with Google’s Mobile Friendly Update in April last year, meant that 2015 was a massive year for mobile traffic!

That is all old news by now, but have you acted upon it? Are you aware of the behaviour of your mobile website visitors versus your desktop website visitors? If you’re not….then you should start now!

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