Social media plays a huge role in digital marketing.  Social media marketing allows companies to interact with their customers in a way that would never before have been possible. The stats speak for themselves:

  • 72% of internet users are signed up to at least one social media channel
  • 89% of 18-29 year olds use social media
  • 72% of 30-45 year olds use social media
Social Media Marketing

There are some stats your can’t afford to ignore

From blogs and forums to communities and networks, your customers are hanging out online and engaging with each other every day, so it is important to make sure you are part of their conversations. With so much online activity taking place, company’s can tap into a huge pool of customers by correctly managing their social media presence.

How Can Evolution Digital Help?

At Evolution Digital we are experts at managing social media activity. Whether you are completely new to social media, or just can’t find the time to create content for your existing social media sites, we are here to help! We will:

  • Identify which social media channels will have the greatest benefit to your company
  • Set up and completely manage your social media sites for you
  • Create a content calendar that will map out your social media activity
  • Stay up-to-date with any industry-related news to share on your sites
  • Regularly monitor and report on each of your social media profiles
  • Monitor and track user interaction
  • Advise on and set up social media competitions to drive engagement
  • Build unique relationships with your audience
  • Help you convert your audience into active customers

Facebook Advertising

Facebook Advertising

Reach the exact audience you want with relevant targeted ads.

Why consider Facebook Advertising? Facebook Advertising offers businesses a lot of potential to attract new customers. The difference between Facebook Advertising and Google AdWords is that Facebook Ads target a person’s interests and demographics. If your Facebook Ad campaign is set up correctly, you can create highly targeted ads that reach niche audiences. Targets can include locations, specific ages, interests and even behaviours. Facebook Advertising is a powerful tool that will help you to create brand awareness amongst your target market.

How Can Evolution Digital Help?

  • Offer expert advice on the audience you need to target and type of campaign to set up
  • Set up and complete management of the Facebook Ad Campaign
  • Ongoing monitoring for duration of campaign and optimisation of ad copy
  • A/B Testing to help maximise click through rates
  • Continuous analysis of campaign stats such as CTR, CPC and campaign reach
  • Ongoing reporting of campaign performance
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